张文亮 杨金田 张英建 王书彦 郝秀君

摘 要：体育健康综合体是体育与健康服务供给的新业态、新模式，其建设具有扩大体医融合型服务供给规模、促进运动健康城市创建、助力健康中国建设等价值。为充分发挥其价值与功能，研究对体育健康综合体的内涵、服务供给内容、路径以及注意事项进行剖析，认为“技术融合-业务融合-市场融合”路径是成功建设综合体的必要途径，而“体育医院门诊、运动健康体检、科学健身康体、体育与健康旅游等体医融合型产品”是体育健康综合体的主要服务供给内容。最后，从政府主导体育健康综合体建设、鼓励场馆借助专业力量建设综合体、树立标杆引领各地参与建设、研制综合体建设规范促进有序规建等方面提出推进体育健康综合体建设的对策。

关 键 词：体医融合；体育健康综合体；体育场馆；健康中国

中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2018）06-0060-08

Abstract： The sport and health complex is a new type or mode of sport and health service supply， its planning， building and developing has such values as expanding the scale of sport and medicine fusion type service supply， promoting sport and health city establishment， helping the construction of health in China， etc. The authors dissected the connotations， service supply contents， planning and building paths of the sport and health complex as well as things to be noticed， so as to fully exert its values and functions， and concluded that such a path as “technical fusion - business fusion - market fusion” is the necessary path for planning and building the complex successfully， while “such sport and medicine fusion type products as sports hospital outpatient service， sport and health checkup， scientific fitness， as well as sports and health tourism”， are the main service supply contents of the sport and health complex. Lastly， the authors put forward the following measures for boosting sport and health complex planning and building： the government guides sport and health complex planning and building， encourages venues to plan and build the complex with the help of professional forces， establishes complex standard models to guide various cities to participate in construction， and develops complex construction standards to promote orderly planning and building， etc.

Key words： sport and medicine fusion；sport and health complex；sports venue；health in China

.

“健康中國”建设实施以来，“体医融合”的观点得到党中央高度重视和社会各界的广泛关注。国务院颁布的《关于加快发展体育产业促进体育消费的若干意见》《“健康中国2030”规划纲要》等国家政策相继将“以体促健”列入其中，并分别强调：要促进康体结合，发挥体育锻炼在疾病防治以及健康促进等方面的积极作用[1]；推动形成体医结合的疾病管理与健康服务模式，催生健康新产业、新业态[2]。这意味着健康中国建设中，体育机构应进一步发挥运动的健康职能，参与体医融合发展工作，充分体现全民健身及其他体育活动在健康中国建设中的重要作用。……