谢卫红 常青青 李忠顺

〔摘要〕现有学者从多个视角出发，应用多个理论来研究网络隐私悖论。迄今为止关于隐私悖论的成因研究没有形成统一的研究框架，也缺乏对现有研究的系统梳理与理论整合，这有碍于隐私研究领域的进一步发展。为了弥补这一缺憾，本文检索和收集关于网络隐私悖论的国外文献成果，通过对文献系统性的回顾，对国外网络隐私悖论研究进行了梳理和述评，系统介绍了隐私悖论相关概念、隐私悖论成因相关理论的研究，并为进一步研究提出一个理论整合的框架。这一框架基于计划行为理论，将隐私悖论相关理论间的关系展示出来，让我们更好地了解隐私悖论的形成机理。最后，结合现有网络隐私悖论研究的不足为国内学者未来研究提供参考。

〔关键词〕信息隐私；网络隐私悖论；隐私态度；隐私行为

DOI：10.3969/j.issn.1008-0821.2018.11.023

〔中图分类号〕G201〔文献标识码〕A〔文章编号〕1008-0821（2018）11-0136-09

Advances in Foreign Online Privacy Paradox

——The Integration of Theory and CommentaryXie WeihongChang QingqingLi Zhongshun

（School of Management，Guangdong University of Technology，Guangzhou 510520，China）

〔Abstract〕Existing scholars use multiple theories to study Internet privacy paradoxes from multiple perspectives.So far the research on the cause of privacy paradox has not formed a unified research framework，and it also lacked the systematic and theoretical integration of existing research，which hindered the further development of the privacy research field.In order to make up for this shortcoming，this article retrieved and collects foreign literature achievements on the Internet privacy paradox.Through a systematic review of the literature，it reviewed and summarized research on privacy paradoxes of foreign networks，and systematically introduced concepts related to the privacy paradox，research on the theory of the causes of privacy public opinion，and proposed a framework for theoretical integration for further research.This framework was based on the theory of planned behavior and shows the relationship between privacy theory and related theories，allowing us to better understand the formation mechanism of privacy public opinion.Finally，in light of the insufficiency of the existing research on privacy of the Internet，future research directions were given.

〔Key words〕information privacy；online privacy paradox；privacy attitude；privacy behavior

在線披露的信息是数字化存储的，具有存储持久、可复制、可搜索[1]以及可共享的特点[2]。在互联网上披露的信息在空间和时间上的潜在可用性明显更大。不节制的自我披露行为埋下了隐私安全隐患的火种，既造成了隐私的自我泄露，也为他者泄露提供了机会，自我披露反过来又进一步深化了隐私担忧心理。隐私问题不仅关乎网络用户，对互联网企业也尤为重要，如果隐私困境没有得到妥善解决，互联网企业可能会面临灾难性的打击。2018年3月，Facebook数据泄露丑闻爆发，Facebook股价更是大跌7%，市值蒸发360多亿美元。……