张熠 徐艺 玲程慧 平金玲

〔摘要〕[目的/意義]对UTAUT模型在国内IT/IS采纳中的应用现状进行归纳总结，指出UTAUT模型应用中存在的不足、发现可能的发展趋势，以期启发国内应用UTAUT模型进行IT/IS采纳的未来研究。[方法/过程]选用中国知网学术期刊数据库，以UTAUT为检索词进行全文检索，采用文献计量法和内容分析法从研究主题、理论或模型应用方式、调查对象、采纳行为影响因素4个方面对筛选出的实证研究文献进行归纳整理总结。[结果/结论]国内应用UTAUT模型进行IT/IS采纳研究主要围绕互联网+“X”、移动服务领域展开，大部分文献通过扩展UTAUT模型方式，以学生为调查对象借助结构方程模型进行分析，实证研究中萃取的影响因素除UTAUT模型常规变量外，更多关注的是风险、成本、信任。UTAUT模型应用方式主要分为：单一模型、模型扩展、模型组合、模型整合4种方式；按影响因素属性不同可以分为：技术因素、经济因素、个人因素、环境因素和质量因素；按影响因素的作用原理分为：直接因素、间接因素、两栖性因素、调节变量。最后，对未来研究提出一些建议。

〔关键词〕UTAUT模型；技术接受与使用整合理论；采纳行为；采纳意愿

DOI：10.3969/j.issn.1008-0821.2018.11.021

〔中图分类号〕G203〔文献标识码〕A〔文章编号〕1008-0821（2018）11-0123-07

Analysis on the Current Status of Empirical Study on the

Adoption of IT/IS By Applying UTAUT Model in ChinaZhang YiXu YilingCheng HuipingJin Ling

（School of Economics and Management，Hubei University of Technology，Wuhan 430068，China）

〔Abstract〕[Purpose/Significance]The paper summarized the application status of UTAUT model in IT/IS adoption in China，pointed out the existing shortcomings in UTAUT model application，and found possible development trends，so as to inspire the future research on the application of UTAUT model for IT / IS adoption.[Method/Process]Using the CNKI journal database，UTAUT was used as the retrieval word for full text retrieval.The bibliometric method and content analysis method were used to summarize the selected empirical research literature from four aspects：the research topic，the theory or model application way，the object of investigation and the influencing factors of the adoption behavior.[Result/Conclusion]The domestic application of UTAUT model to study the IT/IS adoption behavior mainly focued on Internet plus“X”and the mobile service areas.Most of the literature do the empirical research by extending the UTAUT model，taking students as the research object and using structural equation model.In addition to the conventional variables of UTAUT model，the influencing factors of extraction in empirical research were more concerned with risk，cost and trust.Application of UTAUT model was mainly divided into four ways：single model，model extension，model combination and model integration；according to the different attributes of influencing factors，they could be divided into：technical factors，economic factors，personal factors，environmental factors and quality factors；according to the action principle of the influencing factors，they were divided into：direct factors，indirect factors，amphibious factors and regulated variables.Finally，some suggestions for future research were put forward.

〔Key words〕UTAUT model；Unified Theory of Acceptance and Use of Technology；adoption behavior；adoption intention

2003年，Venkatesh、Morris等在对技术接受模型（TAM）、任务技术匹配模型（TTF）、理性行为理论（TRA）等相关理论模型的基础上，针对用户信息行为的问题，提出了技术接受与使用整合理论（Unified Theory of Acceptance and Use of Technology，UTAUT）。自模型提出至今，该模型被视作研究影响使用者的认知因素相关问题的经典模型。该模型在对使用行为意愿的剖析上，解释度高，在信息技术采纳领域应用广泛。……