龚继红+张黎黎

摘要：基于湖北省526户农户样本的分析，描述了农资服务中农户选择意愿的总体状况，分析了户主的性别、年龄、文化程度、工作年限及农户从事的产业、收入等对农户选择意愿的影响。结果表明，农户对不同渠道的选择意愿具有趋同性，对政府和企业的选择意愿较高，对村集体的选择意愿较低，农资服务市场化不足；性别、从事产业、务农年限以及家庭年毛收入对农户的选择意愿具有影响作用。完善农资服务体系，需要充分挖掘村集体组织的作用，进一步规范市场秩序，重视组织协同等。

关键词：农资服务；选择意愿；影响

中图分类号：F326.6 文献标识码：A 文章编号：0439-8114（2014）17-4223-06

Choosing Willingness of Farmers and Factors Affecting

Agricultural Services

GONG Ji-hong1，2， ZHANG Li-li1，2

（1.College of Humanities and Law， Huangzhong Agricultural University，Wuhan 430070， China；

2.Research Center of Rural Social Construction and Management of Hubei province，Wuhan 430070， China）

Abstract： Based on sample of 526 farmers in Hubei province， choosing willingness of farmers in agricultural services was described. The influencing factors including the gender， age， education， work experience， occupation and income of household were analyzed. The results showed that choosing willingness of farmers had a convergence of different channel. The higher for the choice of government and enterprises' channel， the lower for the choosing will of village channel. The degree of agricultural services market is not high. The gender， work experience， occupation and income of farmers had influence on the choosing willingness. In order to improve agricultural service system the village collective organizations should be enhanced. The market order should be further standardized. Organization and coordination should be paid more attention.

Key words： agricultural services； choose willingness； impact

1 问题提出

农资作为农业生产中必不可少的生产要素，是决定农业生产活动能否顺利开展的前提和关键。计划经济体制下，农资产品及其服务由政府建立统一的渠道进行分配，农户的选择性很小。而在当前市场经济体制下，政府不再是农资服务的惟一主体，农资服务职能逐渐交由市场发挥，原有的政府统一分配渠道无法适应新的市场环境[1，2]。农户获取农资的过程从被动的分配逐渐变成了主动的选择，获得了由计划经济体制向市场经济体制转变带来的选择空间。

随着我国社会化服务体系逐渐建立并日趋完善，农业生产经营的配套服务由各种专业化的服务主体以不同的方式提供[3，4]。就农资市场来看，多条经营渠道、多种经济成份、多种经营形式的新格局已经基本形成[5-7]。……