摘要 目前青岛已经搭建的农业科技信息平台已经充分利用了现代化的信息传送方式，也推动了科技推广者和农业科技应用者的交流与互动，但尚未达到二者交互行为的常态化，没有实现真正意义上的需求导向。构建需求导向型“菜单式”科技定制模式是实现科技推广者和应用者常态化互动的创新路径，但应用者的 “菜单”选购能力成为制约该模式运行的因素。该研究归纳了构建青岛需求导向型“菜单式”农业科技定制模式的必然性，在界定其内涵与特征的基础上，运用调查数据论证了高校在青岛市科技供需中发挥的作用，提出了“菜单式”科技定制模式下农业高校培养科技服务人才的具体路径。

关键词 菜单式;农业科技;需求导向

中图分类号 S-01;G 642  文献标识码 A

文章编号 0517-6611（2021）23-0280-03

doi：10.3969/j.issn.0517-6611.2021.23.078

Research on the Training of Science and Technology Service Talents in Agricultural Colleges and Universities under the “Menu Type” Technology Customization Mode—Analysis Based on Qingdao Experience

LIU Yu-feng

（School of Marxism，Qingdao Agricultural University， Qingdao，Shandong 266109）

Abstract

At present，the agricultural science and technology information platform which has been set up in Qingdao City has made full use of modern information transmission way，it has also promoted the communication and interaction between science and technology promoters and agricultural science and technology users， but it has not reached the normalization of their interaction behavior and failed to realize the real demand orientation.Constructing demand-oriented“menu type” technology customization mode is an innovative path to realize the normal interaction between technology promoters and users，but the “menu type” purchasing ability of users has become a factor restricting the operation of this mode.This study summarizes the inevitability of constructing a demand-oriented “menu type” agricultural science and technology customization model in Qingdao City.On the basis of defining its connotation and characteristics，

using the survey data，this paper demonstrates the role of universities in the supply and demand of science and technology in Qingdao City，and puts forward the specific path for agricultural colleges and universities to cultivate science and technology service talents under the “menu type” science and technology customization model.

Key words Menu type;Agricultural science and technology;Demand-oriented

基金項目 2019年度山东省艺术科学重点课题（ZD201906491）;青岛农业大学校级课题一般项目（661/1114Y54）。

作者简介 刘玉凤（1974—），女，山东昌乐人，讲师，硕士，从事农村公共物品研究。

收稿日期 2021-03-05;修回日期 2021-04-17

《中华人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》明确提出要提高农业质量效益和竞争力，需要深入实施藏粮于技战略，强化农业科技支撑，而农业科技的推广和应用有赖于科技治理体系的完善和科技规划体系和运行机制的优化[1] ，其中人的要素是至关重要的。青岛一直致力于加快农业农村现代化，目前已经搭建的农业科技信息平台已经充分应用了现代化的信息传送方式，但科技推广者和应用者之间常态化的良性互动并未形成，采用需求导向型“菜单式”科技定制模式是形成二者之间良性互动的有效途径。……