时至今日，2017年teamLab的中国首秀“teamLab：花舞森林与未来游乐园”刷爆朋友圈的情景还让人记忆犹新——一边是前所未见的梦幻浪漫的场景，一边是炎炎烈日展厅外长长的排队队伍。当时展览在北京798艺术区举行，工作日票价80元，节假日、周末及国家法定节假日票价120元，同期在国博举行的“伦勃朗和他的时代”票价仅50元，而据展览主办方佩斯北京称，参观人次达30万之多。同年在深圳举行的“teamLab：舞动艺术展与未来游乐园”价格升级，工作日票价就要199元，仍吸引了40万人次参观，据媒体报道，展览开展两个月就打破深圳艺术展票房纪录。teamLab超强的吸金能力引爆了国内沉浸式艺术市场。

To this day, the scene of teamLab's 2017 China debut "teamLab: Flower Dance Forest and Amusement Park in the Future" blasting the circle of friends is still fresh in memory---an unprecedented dream and romantic scene are on one side, and the other is the long queue outside the exhibition hall on the scorching sun. At that time, the exhibition was held in Beijing's 798 Art District. The ticket price was 80 yuan on weekdays, and 120 yuan on holidays, weekends and national legal holidays. The ticket for the "Rembrandt and His Time" held at the National Museum of China during the same period was only 50 yuan, but according to the exhibition organizer Pace Beijing, the number of visitors has reached 300,000. The price of "teamLab:Dancing Art Exhibition and Amusement Park of the Future" held in Shenzhen in the same year has been upgraded. The ticket price has hit 199 yuan on weekdays, and it still attracted 400,000 visitors. According to media reports, the exhibition broke the box office records of Shenzhen art exhibition within 2 months since the event opening. The teamLab's superb ability to attract funding has detonated the domestic immersive art market.

“致敬达芬奇”全球光影艺术体验大展杭州站展览现场

事实上，这场以数字技术所带来的交互感为代表的沉浸式艺术展早在2017年以前就出现在国内。2015年，伦敦艺术团体兰登国际创作的大型互动装置作品《雨屋》在上海余德耀美术馆展出被视为“引发国内沉浸式艺术热潮的开端”，感受10分钟的雨花费150元，吸引近20万名观众参与。

teamLab“出圈”之后，国内标榜沉浸式体验的艺术展如雨后春笋般冒出。将teamLab引进深圳的绽放文创反应迅速，携手敦煌研究院在2017年年尾推出了“神秘敦煌”文化展。据绽放文创创始人兼董事长杨钜泽介绍，展览的初衷是为了让文艺爱好者在沉浸式体验中感受敦煌文化的艺术魅力。随后，号称全球首发的文艺复兴新媒体艺术展——“文艺复兴2018沉浸式多媒体艺术展”登陆广州；囊括视觉艺术、时装、装置、互动新媒体等在内的近百件跨领域艺术作品的“WAVELENGTH：出厂设置沉浸式艺术体验大展”辗转上海、成都两地；……