李鸿彬

DOI：10.16660/j.cnki.1674-098X.2107-5640-2160

摘  要：为全面提升我国图书行业的竞争力，圖书出版社编辑必须基于现实情况重新定位自身基本职能与工作目标，主动出版更多具备思想深度与理论价值的高质量图书，积极学习与现代化信息技术有关的专业知识与技能，不断提升个人工作能力与数据分析能力，把握社会舆论的热点变化趋势，适应时代发展变化，放弃传统的内容编辑模式，调整图书的具体出版流程，满足新时代图书出版行业快速发展对相关领域从业者提出的专业素质要求，编辑必须立足于整体性角度分析某一类图书的潜在经济价值与销售量，基于自身经验做出较为准确的预判，主动利用大数据技术完成自身各项基本工作。本文主要分析了大数据的基本特点以及大数据技术的普及对图书编辑工作的影响，指出了现代图书出版社编辑正确利用大数据技术完成个人工作的合理方式，指出了大数据时代图书编辑基本职能的变化趋势。

关键词：图书编辑  大数据技术  运用路径  影响

中图分类号：G238 文献标识码：A 文章编号：1674-098X（2021）06（b）-0172-03

How Editors Use Big Data in the New Era

LI Hongbin

（China Astronautic Publishing House Co.， Ltd.， Beijing， 100162  China）

Abstract： In order to comprehensively enhance the competitiveness of China's book industry， editors of book publishing houses must reposition their basic functions and work objectives based on the actual situation， actively publish more high-quality books with ideological depth and theoretical value， actively learn professional knowledge and skills related to modern information technology， and constantly improve their personal work ability and data analysis ability， grasp the hot change trend of public opinion， adapt to the development and changes of the times， abandon the traditional content editing mode， adjust the specific publishing process of books， and meet the professional quality requirements of practitioners in relevant fields put forward by the rapid development of the book publishing industry in the new era. Editors must analyze the potential economic value and sales volume of a certain type of books from an overall perspective， Make more accurate prediction based on their own experience， and actively use big data technology to complete their own basic work. This paper mainly analyzes the basic characteristics of big data and the impact of the popularization of big data technology on book editing， points out the reasonable way for editors of modern book publishing houses to correctly use big data technology to complete their personal work， and points out the change trend of the basic functions of book editing in the era of big data.

Key Words： Book editor; Big data technology; Application path; Impact

新时代以来我国大数据技术获得了快速发展与广泛应用，对传统的图书出版业造成了较大的冲击，为了适应不断变化的行业环境，应对来自国内外的竞争，图书出版社编辑应当把握图书出版工作的整体业务流程，在从选题到图书编辑再到市场宣传营销等不同环节中贯彻互联网思维，合理利用大数据技术分析……