科技准备度对学习者移动学习使用意愿的影响研究科技准备度对学习者移动学习使用
2021-09-10袁晓芳方颖吴健
袁晓芳 方颖 吴健









摘要:在包含移動互联网、新媒体等的新信息环境中,探究科技准备度如何影响学习者对移动学习这一新型学习方式的使用意愿,将对移动学习日后的发展提供更明确的方向。文中将整合技术接受模型(TAM)和科技准备度(TR),构建学习者对移动学习使用意愿的技术准备和接受模型(TRAM),使用结构方程模型和AMOS软件对模型进行检验及修正。研究结果表明,科技准备度中的驱动型因子通过感知有用性和感知易用性的中介作用正向影响使用意愿,抑制型因子中只有不舒适感通过感知易用性间接影响移动学习使用意愿。基于以上结果,文中最终从学习者和企业2个方面对移动学习的改进和发展提出了建议:学习者可以有意识地提高自身的乐观主义和创新精神,降低不舒适感,进而更好地使用移动学习;企业可以通过增加用户使用的自定义空间、提高APP趣味性、完善移动学习功能等,激发学习者的乐观主义和创新精神、降低不舒适感,提高移动学习的感知有用性和感知易用性,从而使学习者对移动学习有更高的使用意愿。
关键词:移动学习;科技准备度;使用意愿;技术接受模型;技术准备和接受模型
中图分类号:G 434文献标识码:A文章编号:1672-7312(2021)03-0348-06
Research on the Influence of Technology Readiness on
Learners’ Usage Intention of Mobile LearningYUAN Xiaofang,FANG Ying,WU Jian,ZHU Pengye,HAN Beibei
(School of Management,Xi’an University of Science and Technology,Xi’an 710054,China)
Abstract:In the new information environment including mobile internet,new media, etc.,it is helpful to explore how technology readiness affects learner’ usage intention of mobile learning,which will provide a clearer direction for the future development of mobile learning.This paper integrated technology acceptance model(TAM) and technology readiness(TR),constructed the mobile learning usage intention’s technology readiness and acceptance model(TRAM),and used the structural equation model and AMOS software to test and correct the model.The verification results show that the positive factors in technology readiness positively affect the usage intention through the intermediary role of perceived usefulness and perceived ease of use.Only the discomfort in the negative factor affects the intention to use mobile learning through the perceived ease of use.Based on the conclusion,this paper put forward suggestions for the improvement and development of mobile learning from the two aspects of learners and enterprises.Learners can consciously improve their own optimism and innovation,reduce discomfort,and thus better use mobile learning;Companies can increase the userdefined space,improve APP’s fun and mobile learning functions,etc.so as to stimulate learners’ optimism and innovation,reduce discomfort,and improve the perceived usefulness and perceired ease of use of mobile learning,so that learners have a higher mobile learning usage intention.
Key words:Mobile Learning;Technology Readiness;Usage Intention;Technology Acceptance Model;Technology Readiness and Acceptance Model
0引言
随着移动通信技术和移动终端设备的不断发展,移动学习以其便捷性、选择性和即时性的特点,逐渐成为了学习者的新型学习方式\[1\]。并且随着2019年新型冠状病毒疫情的爆发,更多的企业采取了线上办公的方式,各个学校也都采用网络教学的形式,出行的限制,也让人们更多地通过移动电子设备来获取信息,这就使得移动学习的应用,变得更加广泛和频繁。……
