[摘 要] 數字出版专业的设置逻辑应当是：首先，数字出版专业应该将计算机应用技术作为重要支撑;第二，数字出版专业必须基于多种人文社会科学的融合;第三，数字出版专业的主干知识结构应该围绕传播学来建构。据此，数字出版专业有着新的专业内涵：“新文科”理念是数字出版专业精神的核心;多学科知识融合、数字应用技术和文化产品生产技能兼通是数字出版专业学生及其师资知识结构的基本要求;宽厚的理论基础、深度的社会实践和与业界同步的实操训练并重，是数字出版专业课程设计的基本原则。由此，数字出版专业的内涵建设基本方略应为：（1）要对师德师风建设提出更高要求，建立一支多学科融合的师资队伍，每一位教师具有多学科知识的学习能力，同时，还要建构一支“学界”“业界”相融合的“双师型”队伍。（2）要更新教育管理理念、创新教学管理制度，打破“专业主干课程”与非“专业主干课程”之间的界限，打破课堂教学和课外学习的界限，把教学任务设计和教学安排权力下放到院系。（3）重视教学平台建设，引入最先进的智能数字设备，建构多功能的融媒体平台，让学校实验室平台与业界实务平台良好接入，使其能与业界实务平台同步升级。

[关键词] 新文科 数字出版 专业设置 专业内涵建设

[中图分类号] G230[文献标识码] A[文章编号] 1009-5853 （2021） 02-0089-10

Research on Digital Publishing Logic Setting and Connotation Construction from the New Liberal Arts Perspective

Bai Yin

（College of Literature and Journalism， Central South University， Changsha， 410012）

[Abstract] The logic setting digital publishing should be as follows： firstly， digital publishing should be based on computer application technology as an important support; secondly， digital publishing must be based on the integration of various humanities and social sciences; thirdly， the main knowledge structure of digital publishing should be constructed around communication science. As a result， digital publishing has a new professional connotation which includes： “new liberal arts” conception is the core of digital publishing professionalism; multi-disciplinary knowledge integration， digital application technology and cultural product production skills are the basic requirements of digital publishing students and teachersknowledge structure; broad theoretical basis， deep social practice and synchronous practical training with the industry are equally important，which is the basic principles of curriculum design of digital publishing. The basic strategy of connotation construction of digital publishing should be as follows： higher requirements should be put forward for the construction of teachersmorality and style， and a multi-disciplinary teaching team should be established. Every teacher has the ability to learn multi-disciplinary knowledge. At the same time， a“double qualification”team with the integration of “academic circles”and“industry”should be constructed. It is necessary to update the concept of education management， innovate the teaching management system， break the boundary between“professional main courses”and non“professional main courses”， and also break the boundaries between classroom teaching and extracurricular learning. Therefore， the power of teaching task design and teaching arrangement should be devolved to colleges and departments. Meanwhile， we should attach importance to the construction of teaching platform， introduce the most advanced intelligent digital equipment， and construct a multi-functional media platform， so that the laboratory platform of the college can be well connected with the practical platform of the industry， so that it can be upgraded synchronously with the industry practice platform.

[Key words] New liberal arts Digital publishing Specialty setting Specialty connotation construction

任何一个本科专业的设置，都必须依据特定的逻辑。就传统的本科专业设置而言，其设置的逻辑主要源于两个原点：一是依据该专业所培养的人才在未来从事的行业归属而设置，如会计、车辆工程专业等;二是依据该专业所属学科的特定研究对象和领域而设置，如社会学、材料学等。……