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Record bauma attracts more than 620,000 visitors,best results in 65--year history

2020-10-26

出展世界 2020年5期

From 8 to 14 April 2019, with more than 620,000 visitors from over 200 countries, bauma 2019, the worlds leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment, generated the best results in the exhibitions 65-year history.

The number of visitors rose by about 40,000 over the total produced during the previous event in 2016. More than 250,000 visitors came from countries outside Germany. The top 10 visitor countries after Germany were: Austria, Italy, Switzerland, France, the Netherlands, Russia, Sweden, the Czech Republic, Poland and Great Britain. The trade fair also experienced a strong increase in attendance from overseas visitors. Significant gains in this group were produced by China, Australia and Japan. More than 5,500 visitors came from China alone. The number of exhibitors totaled about 3,700 from 63 countries – likewise a record. With its unprecedented 614,000 square meters of space, the largest bauma ever held was once again a bauma filled with records.

During the 2019 edition, exhibitors unveiled a huge number of innovations and new products to the trade fairs global visitors. Business conducted at the exhibition was correspondingly good. Many exhibitors spoke of a high willingness to invest. The record-setting bauma also had a strong impact on order books as exhibitors generated the highest sales in the history of their participation at the trade fair.

Innovation platform and economic engine

Thanks to the smooth operation of the exhibition and the consistently positive feedback by exhibitors, Klaus Dittrich,Chairman and CEO of Messe München, was more than satisfied with the results of bauma 2019: “For the industry, bauma is by far the worlds most important innovation platform and economic engine, something that we clearly saw this year. Particularly in these times of sweeping technological change that is being triggered by digitalization, bauma provides the industry with security and confidence. Thanks to the momentum in demand generated by the fairs seven days, companies will be able to calmly face economic slowdowns. bauma 2019 highlighted the opportunity and tremendous outlook of the industry as a whole.”

Franz-Josef Paus, Managing Director of Hermann Paus Maschinenfabrik and Chairman of the bauma Advisory Council, described the trade fairs unique character this way: “With exhibitors from more than 60 countries and visitors from over 200 nations, bauma is an industry platform where technological variety, ingenuity and performance can be demonstrated to an immense international business audience.”

Once again, bauma proved itself to be an excellent business platform, many exhibitors noted. Andreas B?hm, a member of the Board of Directors of LiebherrInternational AG, said: “We took orders from all parts of the world and made a whole lot of new contacts.”

Professional industry visitors act as the foundation of success

bauma 2019 was impressive not just because of the internationality of the visitors who journeyed from all parts of the world to Munich. “The quality and quantity of decision makers from our target groups were exceptional,” Martin Herrenknecht said.

Some of the most interesting innovations were honored with the bauma Innovation Award on the evening before the trade fair opened.

Political leaders: “bauma is a showcase for Germany”

The visit by many high-ranking political leaders underscored baumas exceptional importance, a reputation that extends far beyond the industry itself. “This trade fair is a showcase for Germany,” Peter Altmaier, the German Minister for Economic Affairs and Energy, said at the opening of bauma. The Bavarian Minister President, Dr. Markus S?der, said, “For me as a private individual, a visit to bauma has always been a highlight in my life.” The Chinese delegation was led by Wang Bingnan, Vice Minister of Commerce of the Peoples Republic of China.

“The place to be” for seven days

baumas visitors added a strong new accent to Munich during the seven-day trade fair. There were people from all parts of the world everywhere you looked – this was the defining feature of the fairgrounds in Riem, both in the halls and on the outdoor exhibition area.

The next bauma will be held from April 4 to 10, 2022, at the Messe München Exhibition Center. In the meantime, the 10th international trade fair for construction machinery, building material machines, mining machines and construction vehicles will take place as planned from November 24 to 27, 2020 at the Shanghai New International Expo Centre (SNIEC). More than 3,000 exhibitors are being expected.

Chinas economy is recovering apparently from the coronavirus shutdowns, and trade fairs are key to rebuilding economies. The health and safety of exhibitors, visitors and partners will continue to be top priority. The notice and guidelines of preventing and controlling the epidemic on organizing exhibitions published by Shanghai Municipal Commission of Commerce and Shanghai Convention & Exhibition Industries Association will be strictly followed during the show, the various prevention and controlling security measures will be effectively implemented to ensure the safety and orderliness of the exhibition. This includes besides the insurance of venue sanitary and provision of on-site medical services also the full online registration of all participants.

Currently country pavilions from the following nations are already confirmed: Germany, Italy, Spain, United Kingdom, Turkey, South Korea and a European Pavilion. Furthermore, companies like Bosch Rexroth, China Railway, Lingong Group, Sany, Volvo and ZF Friedrichshafen have applied for bauma China 2020. In total more than 3,000 exhibitors will present their products and services on an exhibition area of 300,000 square meters.