王文韬 张行萍 王云弟 刘咏梅 谢阳群

摘 要：[目的/意义]针对互联网时代网络健康焦虑日益严重的情况，从相关文献中抽取网络健康焦虑成因构建相关模型，以期得到缓解网络健康焦虑的启示，间接助力“大健康”事业发展。[方法/过程]采用内容分析法，对35篇样本文献资料进行梳理分析，抽取网络健康焦虑成因，据此得到网络健康焦虑成因的简化模型和具体模型，归纳总结网络健康焦虑产生形式，对应得到缓解网络健康焦虑的启示。[结果/结论]内容分析结果显示，产生网络健康焦虑的因素主要有：信息性因素、特质性因素、认知性因素和行为性因素。网络健康焦虑发生的形式主要有3种：外在信息刺激、内在特质驱动及自我与环境失衡。最后，本文从刺激与机体博弈的角度提出了缓解网络健康焦虑的3种途径，总结相关启示。

关键词：健康焦虑;网络健康信息;内容分析

DOI：10.3969/j.issn.1008-0821.2020.09.007

〔中图分类号〕G252 〔文献标识码〕A 〔文章编号〕1008-0821（2020）09-0060-11

Causes and Enlightenment of Online Health Anxiety：

Content Analysis and Model Building

Wang Wentao1 Zhang Xingping1 Wang Yundi1 Liu Yongmei2 Xie Yangqun3

（1.School of Management，Anhui University，Hefei 230601，China;

2.Huaibei Normal University，Huaibei 235000，China;

3.Hefei Normal University，Hefei 230061，China）

Abstract：[Purpose/Significance]In view of the increasingly serious online health anxiety，the causes of online health anxiety were extracted from relevant literature to construct relevant models，in order to obtain the enlightenment of alleviating online health anxiety and indirectly contribute to the development of“Great Health”.[Method/Process]The content analysis method was used to analyze 35 sample literatures in order to extract the causes of online health anxiety.Therefore，the whole and specific genetic models of online health anxiety were obtained.In addition，the paper summarized the forms of online health anxiety，and put forward corresponding enlightenment to alleviate the online health anxiety.[Result/Conclusion]The results showed that the main factors causing online health anxiety were information factor，trait factor，cognitive factor and behavioral factor.There were three main forms of online health anxiety：external information stimulation，internal trait drive and self-environment imbalance.Finally，this paper proposed three ways to relieve the online health anxiety from the perspective of the game between stimulus and organism，and summarizes the relevant enlightenment.

Key words：health anxiety;online health information;content analysis

互聯网时代下，数字化、信息化、智能化的信息技术日新月异，网络已成为用户获取健康信息的首选渠道之一[1]。据2018年度《中国网民科普需求搜索行为报告》的调研数据显示，健康与医疗科普查询比例占到总体的66.83%，位居第一，是用户最关注的科普主题[2]。而随着国家信息化战略的推进，我国也正逐步进入泛在网络社会[3]。在这种环境下，人们需要在短时间内负载和消化爆炸式增长的信息，当个人信息负载量和处理能力不足以应对时，便会产生一系列自我强迫、焦虑或紧张的情绪，进而引发心理、生理反应[4]。……