刘迪 张会来

摘 要：[目的/意义]在网络舆情治理的过程中，意见领袖作为关键节点，其在舆情传播演变和舆论引导过程中发挥着重要作用。[方法/过程]采用文献计量学分析方法，借助于软件Citespace5.6.R2，以2008-2019年CNKI数据库中159篇文献为样本，从时间分布、主要研究力量分布、高被引文献分布等方面，对网络舆情治理中意见领袖舆论引导研究进行分析，通过施引文献的名词性术语、高频关键词知识图谱、聚类分析、时序演进等，得出网络舆情治理中意见领袖舆论引导研究的热点主题及前沿趋势。[结果/结论]研究表明，突发事件网络舆情演变中意见领袖舆论引导的生成机制，是当前研究的热点主题。基于意见领袖舆论引导的舆情传播演变、关键节点识别、媒体融合视角的协同引导与治理，已成为重要的研究前沿。

关键词：网络舆情;意见领袖;CiteSpace;研究热点

DOI：10.3969/j.issn.1008-0821.2020.09.016

〔中图分类号〕G206 〔文献标识码〕A 〔文章编号〕1008-0821（2020）09-0144-12

Research Hotspots and Frontier Analysis of Opinion Leaders Public

Opinion Guidance in the Governance of Network Public Opinion

Liu Di1，2 Zhang Huilai3，4

（1.College of Marxism，Jilin University，Changchun 130012，China;

2.Department of Academic Theory，Harbin University of Science and Technology，Harbin 150040，China;

3.School of Marxism，Harbin University of Science and Technology，Harbin 150040，China;

4.School of Marxism，Northeast Normal University，Changchun 130024，China）

Abstract：[Purpose/Significance]In the process of online public opinion governance，opinion leaders，as key nodes，play an important role in the process of public opinion dissemination and evolution and public opinion guidance.[Methods/Process]Using the bibliometric analysis method，with the help of the software Citespace5.6.R2，taking 159 articles in the CNKI database from 2008 to 2019 as a sample，from time distribution，main research power distribution，high-cited literature distribution，etc.On the one hand，it analyzes the research of opinion leaders public opinion guidance in online public opinion governance，and obtains the research on opinion leaders public opinion guidance in online public opinion governance through nominal terms in the cited literature，high-frequency keyword knowledge graph，cluster analysis，and time sequence evolution.Hot topics and cutting-edge trends.[Results/Conclusions]Studies have shown that the generation mechanism of opinion leaders public opinion guidance in the evolution of online public opinion in emergencies is a hot topic of current research.The collaborative guidance and governance based on the evolution of public opinion dissemination guided by opinion leaders public opinion，key node identification，and media integration perspective have become important research frontiers.

Key words：internet public opinion;opinion leader;CiteSpace;research hotspot

2019年1月25日，在中共中央政治局第十二次集体学习会议上，习近平总书记强调，“全媒体不断发展，出现了全程媒体、全息媒体、全员媒体、全效媒体，信息无处不在、无所不及、无人不用，导致舆论生态、媒体格局、传播方式发生深刻变化”[1]。互联网已成为各种社会思潮、新闻观点、社情民意和利益诉求碰撞与交织的虚拟社区，越来越多的“现实失语者”利用互联网的力量引发公众关注、同情和共鸣，使得网络舆论成为突发公共危机中不可忽视的力量。2020年4月28日，中国互联网络信息中心（CNNIC）发布第45次《中国互联网络发展状况统计报告》。……