刘坤 张翔 王茂贤 李红卫 周为华 田维强 展岚波

摘    要：本研究在充分調研的基础上，论证利用烟草配套基础设施发展竹荪产业的可行性，运用 SWOT 分析法，列举出遵义市桐梓县利用烟草配套设施发展红托竹荪产业的优势、劣势、机遇、威胁，并建立了相应的 SWOT战略矩阵，明确了发展路径。结果表明，气候条件优越、自然资源丰富、基础设施完善、客源较多、交通便利、市场广阔、政策保障是桐梓县利用烟草配套设施发展红托竹荪产业的优势和机会;种植成本较高、无相应组织模式、缺乏专业技术人员、存在较强竞争、环境威胁是桐梓县利用烟草配套设施发展红托竹荪产业的劣势和威胁。根据桐梓县利用烟草基础设施发展红托竹荪产业 SWOT 矩阵的发展战略，提出了统一组织模式、建好示范基地、加强技术培训、抓好品牌创建等4条建议对策。

关键词：烟草基础设施;红托竹荪;SWOT分析法;建议对策

中图分类号：S572           文献标识码：A           DOI 编码：10.3969/j.issn.1006-6500.2019.11.015

Abstract： Based on the researth， the tobacco supporting facilities to develop Dictyophora rubrovolvata industry was defined. Using SWOT analysis method， this paper listed the advantages， disadvantages， opportunities and threats of using tobacco supporting facilities to develop Dictyophora rubrovolvata industry in Tongzi County， and established the corresponding SWOT strategy matrix， and defined the development path. The advantages and opportunities for Tongzi County to use tobacco supporting facilities to develop its industry were superior climate conditions， abundant natural resources， perfect infrastructure， more tourists， convenient transportation， broad market and policy guarantee. The development of tobacco supporting facilities in Tongzi County was characterized by high planting cost， lack of corresponding organizational model， lack of professional and technical personnel， strong competition and environmental threats. The disadvantage and threat of Dictyophora rubrovolvata industry. According to the development strategy of using tobacco infrastructure to develop SWOT matrix of Dictyophora rubrovolvata industry in Tongzi County， four suggestions were put forward， including unified organizational model， building training base， strengthening technical training and building brand.

Key words： tobacco supporting facilities; Dictyophora rubrovolvata; SWOT analysis method; suggestions and countermeasures

近年来，随着国家烟叶生产政策的调整，烤烟生产计划压缩，烟叶收购价格上调空间变窄，而劳动力价格逐年上涨，使烟农种烟收入增长面临严峻的挑战，国家烟草专卖局高度重视烟农增收工作，将促进烟农增收与推进农业供给侧结构性改革和脱贫攻坚紧密结合。与此同时，烟草行业补贴建设了大量的烟基设施，在保证烟叶生产的前提上，围绕设施的属性功能、用途、利用率和收益率，由季节性利用向全年度利用转变、由设施平面利用向立体开发、多层利用转变，提升综合使用效益，确保设施长期发挥作用。……