张翰墨

摘 要 随着大数据、大信息时代的到来，互联网行业在急速发展，影视艺术传播媒体的鉴赏形态也在发生改变，影视艺术传媒鉴赏形态的内容把旧物翻新，实现了艺术传媒鉴赏的更新，使单一的媒体鉴赏方式逐渐变得多元化，在超越传统媒体鉴赏的形态上面做出了更大的改变，逐渐跨越新媒体，从传统的网络全媒体向云端数据跨越，由借用他人的艺术鉴赏方法到自己创新媒体鉴赏，随着艺术美体鉴赏形态的不断发展，影视艺术媒体的鉴赏逐渐符合人们喜闻乐见的传媒方式，使这样的媒体鉴赏方式越来越受到人们的欢迎，也满足人们个性化的需求，提高了观众的审美能力。

关键词 大信息 数据网络时代 影视艺术 传媒鉴赏

中图分类号：J905 文献标识码：A DOI：10.16400/j.cnki.kjdkx.2018.05.028

Research on the Development of Movie Art Media Appreciation

Form under the Internet Environment

ZHANG Hanmo

（School of Journalism and Communication， Hunan Normal University， Changsha， Hunan 410081）

Abstract With the advent of the era of big data and big information， the Internet industry is rapidly developing， and the appreciating form of the film and television art media is also changing. The contents of the appreciation form of the film and television art media refurbish the old objects， and the appreciation of the art media is updated to make it unique. The media appreciation methods have gradually become diversified. They have made greater changes in the forms of transcending traditional media appreciation， gradually transcending new media， and surpassing the traditional web all-media to cloud data by borrowing from others art appreciation methods. With its own innovative media appreciation， with the continuous development of art appreciation， the appreciation of the film and television art media gradually conforms to people's favorite media methods， making such media appreciation methods more and more popular and satisfying peoples individual needs. Improve the audience's aesthetic ability.

Keywords big information； data network age； film and television art； media appreciation

從互联网+影视艺术鉴赏这类全新的艺术鉴赏文化模式的起源来看，归根结底还是因为随着大数据信息时代的到来和互联网时代网络的普及，作为媒体传播介质的app平台（例如互联网、手机、平板电脑等）的不断普及，也促进了新型传播媒体的出现和发展，因此越来越多的新型影视媒体艺术鉴赏进入了人们的眼中，创新性的建设模式改变了人们对人类影视艺术鉴赏的看法，吸引了受众的注意力，满足了受众的个性化需求，从侧面反映了全新的艺术媒体鉴赏模式是顺应时代发展潮流和历史进步的重要表现。

1 影视艺术传媒鉴赏形态的更新

通过利用一切传统的电子设备进行静物般的艺术鉴赏媒体传播，它的主要特点是较为集中化，这一类的艺术媒体传播方式较为保守，因此我们称为旧媒体鉴赏形态。……