孙艳玲 张伟 耿慧

[摘要] 本文立足于社区中医药健康养老服务的特殊性，以探索中医药健康养生文化传播与中医药健康素养促进相结合、中医健康评估与中医药健康服务相结合的云南省社区中医药健康养老服务O2O平台模式。实现O2O平台存在基层社区卫生服务机构信息化水平薄弱、多方协同机制亟需建立、社区老年人自身中医健康素养不足等一系列制约因素，现阶段推进O2O平台发展的关键应在于加强社区老年人群中医药健康养老观念和技能，同时，发挥政府引导与监管作用，推进社区中医药健康养老服务业集聚，提升社区中医药健康服务能力等。

[关键词] 云南省；中医药健康；O2O；社区养老服务

[中图分类号] R197.61 [文献标识码] A [文章编号] 1673-7210（2018）10（b）-0152-05

[Abstract] Based on the particularities of community traditional Chinese medicine （TCM） health elderly care service， to explore the O2O platform model of Yunnan Province community TCM health care service， which combines the communication of TCM health care culture with the promotion of TCM health literacy and TCM health assessment with TCM health services. However， the implementation of O2O platform is restricted by a series of factors， such as low informations level of grass-roots community health service institutions， urgent need to establish multi-party cooperation mechanism， and insufficient TCM health literacy of elderly people in the community. At the present stage， the key to promot the development of the O2O platform is to strengthen the concept and skills of TCM health care for the elderly in the community. At the same time， the government should play the role of guidance and supervision， promote the integration of the TCM health care service industry in the community， and improve the TCM health service capacity in the community.

[Key words] Yunnan Province； Traditional Chinese medicine health； Online to offline； Community elderly care service

習近平总书记在十九大报告中强调指出“实施健康中国战略，加快老龄事业和产业发展”，为新时代中国特色健康老龄化战略的实施指明了方向。老年人作为健康脆弱群体，加之国内老年人居家养老需求不断上升，以居家养老为基础，加强居家养老与社区养老的融合，以慢性病防治和健康管理为主，提升老年人生活质量，推进健康老龄化发展，势在必行。中医药是以“治未病”见长的医学，在老年健康领域具有独特优势，《“十三五”国家老龄事业发展和养老体系建设规划》中明确要求，发挥中医药（民族医药）特色服务，推动老年健康产业发展。与此同时，随着以“网络集成”为特征的互联网尤其是移动互联网的普及，服务资源优化整合、提质增效，居家养老成本下降，即“互联网+中医药”服务社区老年人健康的重要性越来越强。……