赵青松 安晶晶 叶金印 刘高平

摘要 基于微信公众号的气象服务平台利用CIMISS（全国综合气象信息数据共享平台）系统提供的气象基础数据，采用气象数据标准化处理、气象预报集成应用、气象服务产品快速更新等关键技术，实现气象实况监测、预报预警和决策服务等综合信息的实时在线显示功能和综合信息推送功能，具有传播快、操作简易、易分享互动等特点，通过安徽气象服务微信公众号可为社会公众及防汛抗旱决策指挥部门提供全天候服务，取得了较好的气象服务效果。

关键词 微信公众号；数据标准化；气象预报集成；气象服务产品

Design and Implementation of Meteorological Service Platform Based on WeChat Public Account

ZHAO Qing-song，AN Jing-jing，YE Jin-yin et al （Anhui Meteorological Observatory，Hefei，Anhui 230031）

Abstract Meteorological service platform based on WeChat public account utilized the meteorological basic data provided by the CIMISS system（China integrated meteorological information sharing system）.Some key technologies such as standardization of meteorological data were used， integration of meteorological forecasts and rapid updating of meteorological service products were adopted，and the real-time and online display function of comprehensive information（such as weather situation， forecast and early warning，decision-making service） and the pushing function of comprehensive information were realized.The meteorological service WeChat platform had the characteristics of fast dissemination， easy operation， easy sharing and interaction.Anhui meteorological service WeChat public account can provide all-weather service for the public and flood control and drought relief decision-making command department，and better meteorological service effect had been achieved.

Key words WeChat public account；Standardization of data；Meteorological forecast′s integration；Meteorological service products

廣播、电视、电话、传真、手机短信等传统的气象服务方式存在时效性差、内容不够丰富、服务面窄等缺点，社会公众及相关决策指挥部门不能在第一时间全面了解气象实况及预报信息，难以满足防灾减灾、特别是应对突发气象灾害的需要[1-2]。随着移动通讯技术的普及和应用，新媒体等传播方式具有快速、便捷和全面等优势，其及时、便捷的互动功能使信息传播更加具有吸引力和亲和力。以微信为代表的新媒体工具已成为人们获得信息和互动交流的重要平台，各级政府和部门越来越重视利用微信平台及时发布权威政务信息[3-4]。建立气象服务微信公众平台，不仅能快捷地发布气象监测与预报信息，而且能提供良好的用户体验[5]。为更好地向社会公众和防汛抗洪指挥决策部门提供气象……