高洁馨

摘要：为积极应对能源与环境的挑战、推动传统汽车产业转型升级、提升高科技经济增速增量，长沙市积极推进新能源汽车的推广应用。由于存在财税补贴模式欠佳、核心技术短缺、产品价格竞争力不强、配套设施建设相对滞后，以及传统汽车产业自我优化对新能源汽车的冲击等问题，长沙市新能源汽车的推广应用情况并未达到预期效果。要改善这种状况，可考虑以下政策建议：重视政企合作，创新销售模式、调整政策刺激端口，提高财税补贴效益、加速核心技术突破、加强三公用车示范作用、完善新能源售后服务、缩小新旧能源汽车费用差距。

Abstract： To actively cope with the challenge of energy and the environment， promote the transformation and upgrading of traditional industry， lift the growth of high-tech increment， the popularization and application in new energy vehicles were promoted in Changsha city. Due to the poor fiscal subsidy pattern， shortage of core technology， weak product price competitiveness， the relative lag of supporting facilities construction， as well as the impact from the self optimization of traditional automobile industry， the promotion of the applications of new energy vehicles in Changsha city did not achieve the desired effect. To improve this situation， it's useful to consider the following suggestions： attach importance to enterprise cooperation， innovative marketing mode， adjust the policy stimulus ports， improve the efficiency of the finance and tax subsidies， accelerate the core technology breakthrough， strengthening the exemplary role of three typical kinds of cars， improve the post-sale service of new energy vehicles， and narrow the cost gap between tradtional and new energy vehicles.

關键词：长沙市；新能源汽车；政策建议

Key words： Changsha city；new energy vehicles；policy suggestions

中图分类号：F426.471 文献标识码：A 文章编号：1006-4311（2017）04-0016-04

1 长沙市新能源汽车推广应用困境

近年来，为加速推进节能减排和两型社会建设，长沙市对新能源汽车产业予以高度重视，将其划为区域重点发展产业并推行了一系列政策助力其发展。然而在实际操作过程中，长沙市新能源汽车推广应用方面问题较为突出，主要表现为消费市场驱动力不足，政策红利缩减趋势加快，具体如下：

1.1 消费市场驱动力不足

一个新兴战略产业的发展大体应经过三个阶段，即政策驱动的培育期、市场驱动的成长期和产业驱动的成熟期。长沙市乃至我国的新能源汽车产业正处于政策驱动的培育期，市场驱动作用十分有限，产业发展尚不成熟。[1]由于依靠政策驱动，新能源汽车在公共服务领域市场表现较好，已由原先单一的公交逐步推广至环卫、物流、出租等多个领域。……