马剑 刘贤德 牛赟等

摘要该研究以祁连山大野口森林公园为研究对象，通过实地考察及问卷调查的方法，对游客地域结构、游客结构、一般行为特征以及游客感知特征进行了研究。结果表明：大野口森林公园客源主要来自甘肃省，其中以张掖本地游客为主，客源地理集中指数为87.61；游客以受过高等教育的男性中青年为主，收入水平总体不高；绝大多数游客选择自驾车为交通工具，旅游动机主要以野餐野营为主。总体而言，游客满意度较高，有88.4%的游客愿意重游此地，游客最不满意的地方主要表现在景区环境卫生方面。基于研究結果，对大野口森林公园的开发建设和可持续发展提供了相关建议。

关键词祁连山；森林公园；游客行为；客源结构

中图分类号S181.4；F590文献标识码A文章编号0517-6611（2016）04-208-04

Characteristics of Tourist Behavior in Dayekou Forest Park

MA Jian1， 2， LIU Xiande1， 2， NIU Yun1， 2 et al （1. Academy of Water Resource Conservation Forests of Qilian Mountains in Gansu Province， Gansu Province Key Laboratory of Forest Ecological and Frozensoil Hydrology and Water Resources， Zhangye， Gansu 734000； 2. Zhangye Academy of Ecology Science， Ecological Science and Technology Innovation Service Platform of Qilian Mountains， Zhangye， Gansu 734000）

AbstractWith Dayekou Forest Park as the research object， we studied the tourist regional structure， tourists structure， general behavior characteristics and tourists characteristics by the method of field investigation and questionnaire survey. Results showed that the passenger source of Dayekou Forest Park was mainly from Gansu Province. Among them， tourists from Zhangye City were the most； the geography concentrate index of passenger source was 87.61. Tourists were mainly young and middleaged men with higher education； their overall income was relatively low. The vast majority of tourists selected selfdriving； the tourist motive was mainly camping and picnic. In general， tourist satisfaction was relatively high； and 88.4% tourists would like to revisit this place again. People were most unsatisfied with the environmental health in scenic spot. Based on these， relevant suggestions were put forward on the development construction and sustainable development of Dayekou Forest Park.

Key wordsQilian mountains； Dayekou Forest Park； Tourist behavior； Tourist market structure

森林公园是充分发挥森林功能，特别是森林生态系统服务功能的主要载体，也是森林旅游事业发展最重要的阵地。以森林公园为主体的森林旅游研究已成为我国森林生态学科研究的一大亮点[1]。游客（旅游者）作为旅游活动的主体，是旅游目的地的吸引对象和服务对象[2]。游客的行为对旅游景区环境质量、建设规划及资源保护管理均有较大的影响。积极研究旅游者行为模式的变化，对规范旅游地游客管理，有效保护旅游资源，实现景区的可持续建设与管理具有重要的理论意义和现实价值[3-4]。

目前，我国许多专家和学者对一些旅游地游客的行为特征进行了研究，研究内容涉及旅游动机、旅游消费行为、旅游空间行为模式及旅游行为特征等方面[4-8]。……