李婷　史艳华　殷冬等

摘要 以南京市高淳桠溪镇生态慢城为研究对象，应用条件价值法（CVM），基于问卷调查，以生态系统服务支付为突破口，分析政府、当地居民、游客等不同个体对生态系统服务支付（PES）的认知及支付意愿，通过构建多元回归分析模型，探讨影响个体生态系统服务支付意愿的主要因素。分析发现，无论是地方政府还是当地农户，对生态系统服务支付体系的了解都非常少，这需要环保与建设部门加大宣传力度。另一方面，本地居民对于生态建设的关注度较低，对生态建设的支付意愿更加低，仅有部分农户愿意拿出收入的2.5%支付生态服务系统，84%的被调查农户认为生态建设是政府的责任。基于此，研究认为，桠溪镇未来生态建设中应加大居民的参与度，采取自下而上、农户参与式生态建设的途径，增进农户对生态系统服务支付的认知，提升个体对地方生态建设及生态服务系统的支付意愿，只有這样才能更有效地建成以生态立足的国际慢城。

关键词 生态服务；支付意愿；农户行为

中图分类号 S-9；F323.22；F205 文献标识码 A 文章编号 0517-6611（2015）20-349-04

Abstract Taking Yaxi Town Gaochun as an example， the Contingent Valuation Method （CVM） is used to be associated with a questionnaire survey to study the degree of recognition and the willingness to the Payment for Ecosystem Services（PES） among different groups like the government， local residents and tourists，with multivariate regression analysis applied to evaluate the main factors influencing peoples willingness to pay.The results show both the government and local residents know little about PES， which requires environmental protection and the construction sector to strengthen publicity. The degree of concern of residents to ecological construction is low which is even lower of willingness to pay. Only part of the

residents are willing to pay for ecosystem service with 2.5% of their income and 84% residents consider ecological construction as governments responsibility. Based on

this， the article concludes that the town should place an emphasis on increasing the

participation of residents in ecological construction through bottomup approach in order to improve residents degree of concern and willingness to pay of ecosystem service and to effectively build ecobased international Citta Slow.

Key words Ecosystem service； Willingness to pay； Residents behavior

新千年生态系统评估指出全球60%以上的生态系统以不可持续的方式被使用着，生态系统服务功能遭受到严重破坏，部分生态功能不断衰减甚至丧失，如生物多样性锐减、水生态危机加剧、草原退化严重、自然灾害频发等等，给经济社会的发展和人民生活水平的提高制造了极大的障碍。面对全球资源与环境问题的日益恶化，人们逐渐认识到资源环境有限性以及自然生态系统对人类福利的影响[1]。……