马越斐　李海

摘 要：深入推进文体旅融合改革，成为体育旅游资源整合、提质增效的重要支撑。本研究立足文体旅融合发展背景，运用文献资料法、逻辑分析法等，对体育旅游资源整合的演化轨迹、现实困境进行系统审视，并对文旅融合背景下体育旅游政策规制匮乏，协同联动性不强；管理主体分散，资源整合力不足；资源配置不均，产品同质化严重；跨界融合不深，人才结构性短缺等症结进行多维探讨及肇因剖析，从政策制度、资源整合、创新发展、人才培养等方面提出优化方案，以促进优势互补、形成发展合力，推动体育旅游业健康持续发展。

关键词：文旅融合；体育旅游；资源整合；机制审视；实践通路

中图分类号：G812文献标识码：A文章编号：1009-9840（2023）03-0010-07

Evolutionary Trajectory， Mechanism Review and Practical Access of China's Sports Tourism Resource Integration in the Context of Cultural Tourism Integration

MA Yuefei1，2， LI Hai1

（1.School of Sports Science and Engineering， East China University of Science and Technology， Shanghai 200237， China; 2. School of Economics and Management， Shanghai University of Sport， Shanghai 200438， China）

Abstract：Deeply promoting the reform of cultural， sports and tourism integration has become an important support for the integration of sports tourism resources and the improvement of quality and efficiency. Based on the background of cultural， sports and tourism integration development， this study uses the methods of literature review and logical analysis to systematically examine the evolutionary trajectory and realistic dilemma of sports tourism resource integration. Through a multi-dimensional discussion and analysis of the causes of problems such as insufficient policy regulation and weak synergy of sports tourism in the context of cultural tourism integration， scattered management bodies and insufficient resource integration， uneven resource allocation and serious homogenization of products， lack of cross-border integration and structural shortage of talents. From the aspects of policy system， resource integration， innovation and development， talent training， the authors gives an optimization program to promote complementarity and form development synergies， with a view to promote the healthy and sustainable development of sports tourism.

Key words：cultural tourism integration; sports tourism; resource integration; mechanism review; practical access

文旅融合發展是体育改革、文化建设以及旅游发展的内在要求，也是社会经济发展的必然结果。习近平总书记指出“要坚持以文塑旅、以旅彰文，推动文旅融合发展”的重要倡议，体育旅游作为文体旅交叉融合的新兴业态，文旅融合发展有效赋能体育旅游业提质扩容。文旅融合背景下体育旅游资源整合成为推进区域优势资源互补、提升综合竞争力的有效手段，引起社会各界关注。《关于进一步激发文化和旅游消费潜力的意见》文件中指出“要大力发展体育旅游”，有效整合文体旅资源要素，“推进幸福产业服务消费质量提升”，以推进文体旅协同创新发展。文体旅融合背景下体育旅游资源整合符合社会经济发展规律，通过对文体旅资源的普遍共生性、空间层次性等进行有效整合，能够优化产业结构、提高发展质量，推动体育旅游业提质增效。……