李泽华 肖海涛

[摘要]目前，女大学生进行医疗美容已成为一种普遍的社会现象，然而女大学生在医疗美容中面临着多方面的问题，其中包括心理动因不合理、相关知识储备不足，潜在经济问题，易受社会文化误导而进行盲目消费等。这些问题随着互联网的发展，科学技术的进步，经济水平的提高，思想认识的开放与多元变得日益复杂，对女大学生造成越来越严重的影响。本文结合新时代的特征对这些问题加以分析研究，并提出相应解决办法，包括加强女大学生心理建设，引导其树立正确审美观，理性消费观;提高女大学生自我保护意识，鼓励其进行医疗美容风险评估与知识储备;监督大众媒体对医疗美容进行实事求是的宣传，对消费者进行良性引导;完善医疗美容行业相关的法律法规与监管条例。

[关键词]美容;心理学;女大学生;大众媒体;法律实施

[中图分类号]R622    [文献标志码]A    [文章编号]1008-6455（2021）06-0184-03

Problems in Medical Cosmetology of Female College Students and Countermeasures

LI Ze-hua，XIAO Hai-tao

（Department of Cosmetic Surgery Burn，West China Hospital， Sichuan University，Chengdu 610000，Sichuan，China）

Abstract：At present，female college students doing medical cosmetology has become a common social phenomenon. However， female college students are faced with many problems in medical cosmetology， including unreasonable psychological motivations， insufficient relevant knowledge reserves， potential economic problems， and easy to be misled by social and culture into blind consumption. With the development of the Internet， the advancement of science and technology， and the improvement of the economic level， these problems have become more and more complicated， and they have caused much more serious impacts on female college students. This article analyzes these problems in light of the characteristics of the new era， and proposes corresponding solutions， including strengthening the psychological construction of female college students， guiding them to establish a correct aesthetic outlook and rational consumption concept; improving the self-protection awareness of themselves and encouraging them to carry out risks evaluation and knowledge reserve; supervising the mass media to conduct truth-seeking publicity on medical cosmetology and provide benign guidance to consumers; improving relevant laws and regulations and supervision regulations of the medical cosmetology industry.

Key words： improving looks;psychology; female college students;mass media;law enforcement

根據卫生部《医疗美容服务管理暂行办法》，医疗美容的定义是指运用手术、药物、医疗器械以及其他具有创伤性或者侵入性的医学技术方法对人体各部位形态进行修复与再塑。而根据《医疗美容项目分级管理目录》，医疗美容项目则包括：美容外科、美容牙科、美容皮肤科及美容中医科等[1]。目前，随着人们对“美”的追求日益增加，以及国人经济水平的提高，医疗美容的需求与日俱增[2]。而年轻一代进行医疗美容消费的发展趋势也越来越明显，女大学生作为年轻一代追求美的代表，对医疗美容接受程度很高[3]。……