李芷源 黄祖庆

[摘要]随着时代的更迭，经济的快速发展，电子产品的更新换代引来巨大的环境和资源再利用问题。通过融合消费者因素对废旧电子产品回收链的作用，假设消费者的回收行为受回收价格偏好和回收渠道偏好的影响，分别构建了OEM自营回收再造、委托第三方回收OEM再造、委托第三方回收再造的决策模型，并利用Scientific Workplace软件对模型进行仿真。研究结果表明：消费者回收价格偏好与三种模式下废旧电子产品的回收价格、回收数量、转移价格、制造商利润成正相关关系;制造商回收渠道偏好与制造商回收时的回收数量、利润、第三方回收时的回收价格以及三种模式下的转移价格成正相关关系，与制造商回收时的回收价格、第三方回收时的回收数量成负相关关系;而在制造商利润最大化的条件下，最优的废旧电子产品回收处理模式为OEM自营回收再造。

[关键词]消费者偏好;废旧电子产品;回收再造模式

[中图分类号]F252.19[文献标识码]A[文章编号]1005-152X（2021）12-0044-06

Selection of Recycling and Remanufacturing Modes of Waste Electronics Considering Consumer Preference

LI Zhiyuan，HUANG Zuqing

（School ofManagement，Guangzhou University，Guangzhou 510006，China）

Abstract：In this paper，by factoring the consumer into the recycling chain of waste electronic products，and assuming that consumer recycling behavior is swayed by recycling price preference and recycling channel preference，we constructed respectively the decision models for OEM self- operated recycling and remanufacturing，commissioned third- party recycling and OEM remanufacturing，and commissioned third- party recycling and remanufacturing and used the Scientific Workplace software to simulate the models. The result showed that consumer recycling price preference is positively correlated with the recycling price，recycling quantity，transfer price，and manufacturer's profit of the waste electronic products under all three models;manufacturer's recycling channel preference is positively correlated to the recycling quantity and profit under manufacturer recycling，the recycling price under third-party recycling and the transfer price under all three models，but negatively with the recycling price under manufacturer recycling and the recycling quantity under third party recycling;and given the manufacturer's maximal profit，the optimal recycling and processing mode for waste electronic products is OEM self-operated recycling and remanufacturing.

Keywords：consumer preference;waste electronic product;recycling and remanufacturing model

0引言

近年来，电子产品的更新换代带来严重环境污染和资源稀缺的问题越演越烈，引发了社会的广泛关注[1-2]。在经济效益和社会责任的驱动下，制造商（Original equipment manufacturer，OEM）不得已承担对自己所生产电子产品的回收处理责任[3-4]。对于回收链起点的消费者来说，他們出于对回收价格、品牌的信任等方面的考量会倾向于有利于自己的回收决策，这也将对电子产品的回收数量产生直接的影响[5]。因此，现代制造商在进行回收模式的决策时必须考虑消费者因素。……