李海霞　吕吉勇　李国龙　胡光义

摘要：采用文献资料、专家访谈和逻辑分析等研究方法，在“钻石模型”视域下对冰雪体育产业竞争力进行理论分析，分别从生产要素条件、市场需求条件、关联产业支持力和企业竞争力以及政府调控和机遇六个方面对冰雪体育产业的竞争力以及竞争原理进行分析，找出我国在冰雪体育产业竞争力方面存在的问题点，分别从完善冰雪体育产业生产要素，夯实产业竞争力的基本条件;充分了解市场需求力，积极调整冰雪体育相关产业产品的多样性;完善冰雪体育市场体系，提高企业竞争能力;积极落实国家冰雪体育产业政策，实现冰雪体育产业法制化几个方面提出提高冰雪体育产业竞争力的解决对策，以期为我国冰雪体育产业的发展提供理论参考。

关键词：钻石模型;冰雪体育产业;竞争力

中图分类号：G80-05文献标识码：A文章编号：1008-2808（2021）04-0053-06

An Analysis of the Competitiveness of Chinas Ice and Snow Industry under the Viewpoint of “Diamond Model”

LI Hai-xia1，LV Ji-yong2，LI Guo-long2，HU Guang-yi3

Abstract：By using the research methods of Literature， Expert Interviews and logical analysis， the competitiveness of ice and snow sports industry is analyzed theoretically in the perspective of “Diamond Model” ， this paper analyzes the competitive power and competitive principle of the ice and snow sports industry from six aspects： the production factors， the market demand conditions， the supporting power of related industries， the competitive power of enterprises and the government regulation and opportunity， to find out the problems in the competitiveness of the ice and snow sports industry in China， from perfecting the production factors of the ice and snow sports industry， tamping the basic conditions of the industrial competitiveness， and fully understanding the market demand， we will actively adjust the diversity of ice and snow sports related industry products， improve the ice and snow sports market system and enhance the competitiveness of enterprises， and actively implement the national ice and Snow Sports Industry Policy， to realize the legalization of ice and snow sports industry， this paper puts forward some countermeasures to improve the competitiveness of ice and snow sports industry， in order to provide theoretical reference for the development of ice and snow sports industry.

Key words：Diamond Model; Ice and Snow Sports Industry; Competitiveness

中国自获得2022年第24届冬奥会主办权以来，冰雪体育产业呈现出蓬勃发展的态势，随着冰雪体育产业市场的不断壮大呈现出明显的竞争张力，为我国冰雪体育运动带来了重大的发展机遇。全球冰雪体育产业规模已超过1万亿美元，我国受举办冬奥会、政策出台、基础设施建设供给不断增加，冰雪人口数量提升等一系列因素的影响，2018年我国冰雪体育产业整体规模达4 517亿元，到2022年将超过8 000亿元，随着2022北京冬奥会的来临，冰雪体育产业规模将继续保持快速增长[1]。为积极履行“3亿人参与冰雪运动”的承诺，中国申办冬奥会成功后制定出台了一些列的相关政策文件，旨在通过合理的相关政策驅动，为中国冰雪体育产业的发展引领方向。……