李海楠 许向阳

摘  要：我国是目前最大的林产品生产和贸易国家，且近些年电子商务在国际贸易领域发展蒸蒸日上，各种类型的电商物流模式也在蓬勃发展。跨境电商具有国际贸易与电子商务的特征，它和各种各样市场以及产品的结合正逐渐变成当今经济贸易发展的主要方向和关键增长点。然而木质林产品作为具有特殊性质的林产品，在跨境电商领域的发展起步相对较晚，基础较差。文章以中国木质林产品进出口贸易和国内外跨境电商模式为基础，分析了当前的基本状况，并且归纳总结中国木质林产品跨境电商发展面临的机遇与挑战，分析研究符合当今经济发展环境与各类科技水平快速发展变化相适应的中国木质林产品跨境电商物流模式。

关键词：跨境电商;物流;木质林产品

中图分类号：F713.365.1    文献标识码：A

Abstract： China is currently the largest country in the production and trade of forest products. In recent years， e-commerce has been developing rapidly in the field of international trade， and various types of e-commerce logistics modes are also developing vigorously. Cross border e-commerce has the characteristics of international trade and e-commerce. Its combination with various markets and products is gradually becoming the main direction and key growth point of today's economic and trade development. However， as a forest product with special properties， the development of wood forest products in the field of cross-border e-commerce started relatively late with poor foundation. Based on the import and export trade of China's wood forest products and the cross-border e-commerce mode at home and abroad， this paper analyzes the current basic situation， summarizes the opportunities and challenges faced by the development of cross-border e-commerce of China's wood forest products， and analyzes and studies the logistics mode that is most suitable for the cross-border e-commerce of China's wood forest products under the premise of today's economic development environment and the rapid development and changes of various types of science and technology pattern.

Key words： cross border e-commerce; logistics; wood forest products

現在网络信息技术的快速发展正在严重冲击着传统的贸易形式。如何将木质林产品贸易同网络信息技术联系在一起，去发现和解决中国木质林产品在新环境下出现的各种新问题，以适应新的发展机遇和挑战，基于此，国内外学者对此做了许多研究。Richard P. Vlosky根据相关数据研究得到了木质林产品贸易生产企业利用电子商务从事各种活动是一种必然趋势，可以利用因特网开展商务活动，但没有说明应当发展哪一种并且怎么发展跨境电子商务模式。高薇洋、田明华等认为中国要继续坚持和深化林业产业对外开放，必须仔细研究世界木质林产品供给规模结构以及变动情况，增强产品质量，不断创新，加快中国木质林产品更好发展。……