宫成伟

摘要：由于现代科技的不断进步，社会各行业的经济发展也得到迅猛提升，人们生活水平日益提高，对产品包装设计的视觉舒适性、实用性以及观赏性要求也越来越严格，同时，对于产品包装设计中的视觉空间设计也更加关注。产品包装设计是一项复杂的创作过程，而基于多感官体验的产品包装设计视觉空间的研究也是重要环节，产品包装设计过程主要涉及产品完整的信息、产品包装创作的方案以及产品包装外形美观度、视觉舒适度的展示，产品包装设计直接影响产品的展示效果，提高产品包装设计的创作质量是保证包装应用价值的关键。因此，探究基于多感官体验的产品包装设计视觉空间研究过程，分析与总结产品包装设计的创作要点意义重大。

关键词：产品包装；多感官体验；视觉空间研究；必要性分析

中图分类号：TB482 文献标识码：A 文章编号：1400 （2021） 04-0063-04

Research on Visual Space of Product Packaging Design Based on Multi-Sensory Experience

GONG Cheng-wei（City College of Huizhou， Huizhou， Guangdong 516025， China）

Abstract： Due to the continuous advancement of modern technology， the economic development of various industries in the society has also been rapidly improved. Peoples living standards have gradually improved， and the visual comfort， practicality and ornamental requirements of product packaging design have become more and more stringent. At the same time， also pay more attention to visual space design in product packaging design. Product packaging design is a complex creative process， and the study of the visual space of product packaging design based on multi-sensory experience is also an important link. The product packaging design process mainly involves the complete information of the product， the plan of product packaging creation， and the appearance of product packaging. Product packaging design directly affects the display effect of product packaging design， and improving the creative quality of product packaging design is the key to ensuring the value of packaging application. Therefore， explore the visual space research process of product packaging design based on multi-sensory experience， it is of great significance to analyze and summarize the creation points of product packaging design.

Key words： product packaging； multi-sensory experience； visual space research； necessity analysis

近年來，随着社会的发展，人们生活得到极大改善。为了满足人们消费需求，产品包装设计在产品销售市场的竞争就显得尤为重要。因此，企业对于产品包装设计的视觉空间效应等各方面要求不断提高，对产品包装的类型需求更加多样化，尤其是对产品包装的视觉观赏性与实用性有了更高、更严格的标准。这些需求使产品包装设计必须不断进行改进与创新，提高产品包装设计的综合质量，除此以外，在追求产品包装设计的样式与类型的同时，企业对产品包装设计中的多感官体验的表达也更加重视。……