摘要 党的十八大以来，党和政府一起大力推进生态文明建设，强调人与自然和谐共生。基于北京地区经济社会发展的特殊性，北京走农业绿色发展道路尤为重要。乡村民宿作为北京休闲农业与乡村旅游转型升级的高级发展模式和主导产业形态发展态势迅猛，以大隐于市、隐居乡里为代表的一系列民宿品牌正在迅速进行品牌扩张以及代运营业务，乡村民宿发展趋势走向品牌化与职业化。同时，民宿范畴与产业定位模糊、行业标准不够细化与完善，品牌培育意识淡薄、农耕文化内涵不足等问题也显而易见。研究通过数据分析和实地考察指出了北京乡村民宿的类型、空间分布和价格上的特征，分析北京各个郊区县乡村民宿产业发展定位、水平、经营方式的诸多差异，提出乡村民宿良性发展的有效对策与建议。

关键词 乡村民宿;乡村旅游;绿色发展

中图分类号 F304.1 文献标识码 A 文章编号 0517-6611（2021）09-0137-04

doi：10.3969/j.issn.0517-6611.2021.09.035

Abstract Since the 18th National Congress of the Communist Party of China， the Party and the government have vigorously promoted ecological civilization construction， emphasizing the harmonious coexistence of man and nature. Based on the particularity of economic and social development in Beijing， it is particularly important for Beijing to take the road of green agricultural development. As a high-level development model and leading industrial form for the transformation and upgrading of leisure agriculture and rural tourism in Beijing， rural homestay is developing rapidly. A series of homestay brands represented by great seclusion in the city and secluded villages are rapidly expanding their brand and acting business. The development trend of rural homestay is towards branding and professionalism. At the same time， the category and industry positioning of homestay facilities are fuzzy， the industry standards are not detailed and perfect， the awareness of brand cultivation is weak， the connotation of farming culture is insufficient， and other problems are obvious. Based on data analysis and field investigation， the paper points out the characteristics of Beijing rural homestay facilities in terms of types， spatial distribution and price， analyzes the differences in the development orientation， level and operation mode of the rural homestay facilities in various suburban areas and counties of Beijing， and puts forward effective countermeasures and suggestions for the benign development of the rural homestay facilities.

Key words Rural homestay;Rural tourism;Green development

2020年，黨的十九届五中全会提出，推动绿色发展，促进人与自然和谐共生。绿色生态可持续发展一直是我国休闲农业与乡村旅游发展的主旨所在。乡村振兴背景下，乡村民宿作为休闲农业与乡村旅游的转型升级模式，成为“青山绿水就是金山银山”绿色发展理念的实际践行者。民宿发源于英国的“B & B”（bed & breakfast），主要是指“住宿在民居”的意思，即旅游者住在当地百姓家里，感受当地的风俗和文化[1]。我国民宿起源于20世纪80年代的台湾垦丁，目前已经成为台湾旅游发展的重要品牌和核心竞争力[2]。……