张家栋 张国栋

摘要 农旅融合作为产业融合的重要形式，是农村经济发展的新引擎，是农村产业融合必然的发展趋势。武隆区自然旅游资源丰富，涉农产业基础较好，具备农旅融合的先决条件。采集武隆区旅游业与其他涉农产业数据，通过灰色关联分析法综合测算农旅融合水平，发现武隆农旅融合达到一定水平，旅游业同农业、林业融合较好，同牧业、渔业融合有待提升。继续提升武隆区农旅融合水平还存在服务人才缺失、宣传力度低、品牌效应低等不足，在此基础上提出了解决对策。

关键词 乡村振兴;农旅融合;困境;对策;武隆区

中图分类号 F304.1  文献标识码 A

文章编号 0517-6611（2021）04-0125-03

doi：10.3969/j.issn.0517-6611.2021.04.034

Dilemma and Countermeasures of Agriculture and Tourism Integration in Wulong District of Chongqing City Based on Grey Relational Analysis

ZHANG Jia-dong1，ZHANG Guo-dong2 （1.The Belt and Road Anti-Poverty Research Center of Southwest University，Chongqing 400715; 2.College of State Governance，Southwest University，Chongqing 400715）

Abstract As an important form of industrial integration，the integration of agriculture and tourism is the new engine of rural economic development and the inevitable trend of rural industrial integration.Wulong District is plentiful in natural tourism resources，agriculture-related industrial base is good，with the prerequisite for integration of agriculture and tourism.The data of tourism and other agriculture-related industries in Wulong District were collected，and the level of integration of agriculture and tourism was comprehensively calculated by grey correlation analysis.It was found that the integration of agriculture and tourism in Wulong District reached a certain level，the integration of tourism with agriculture and forestry was better，and the integration with animal husbandry and fishery needed to be improved.To continue to improve the level of agricultural and tourism integration in Wulong District，there are still shortcomings such as lack of service talents，low publicity and low brand effect.On this basis，countermeasures are put forward.

Key words Rural revitalization;Integration of agriculture and tourism;Dilemma;Countermeasures;Wulong District

基金项目 重庆市教委哲学社会科学重大理论研究阐释专项课题重大项目（19SKZDZX14）;重庆市社科规划博士项目（2018BS52）;2017年中国科协高端科技创新智库青年项目（DXB-ZKQN-2017-033）;中央高校基金重点项目（SWU1909306）。

作者简介 张家栋（1990—），男，河南南阳人，硕士，从事农村区域发展相关研究。

收稿日期 2020-07-01;修回日期 2020-08-13

乡村振兴是中国农村脱贫的重要基础，是促进农民增收、解决“三农”问题的重要抓手。加快农村农业、工业、服务业的融合发展，是中国农村现代化发展的重要发展新路子。随着我国经济高速发展，人民生活水平不断提高，乡村旅游应运而生，乡村旅游的田园性、舒适性等特性得到城市居民喜爱。通过旅游业与农业相关产业相互融合，提升農民收入水平，进一步推进解决“三农”问题，为落实乡村振兴战略，建成全面小康社会提供保障。……