朱洪军，何子豪

摘要：体育旅游是展现生态文明的载体，体育旅游多元主体治理格局确立，会成为我国绿色发展的“龙头”与“示范”。我国体育旅游治理体系经过探索开创、破旧立新、转型完善、升华初成四个阶段，多元主体共治基本确立。然而当前正面临多元协同目标异化、治理主体角色转变难、多主体利益博弈激烈、主体间治理权责失衡等现实困境，究其原因在于激励监督机制缺乏、官本位思想侵蚀严重、协同治理意涵偏失、主体价值取向多元。突破传统理念束缚、整合多元主体力量、统筹多元目标诉求、推动主体权责匹配、强化顶层制度设计等是克服体育旅游多元主体治理困境，实现新时期我国体育旅游多元主体治理能级提升的重要路径。

关键词：体育旅游;多元治理;路径建构

中图分类号：G80-052文献标识码：A文章编号：1006-2076（2021）04-0001-09

Multi-subject governance of sports tourism in China in the new period

ZHU Hongjun， HE Zihao

School of Physical Education Science， South China Normal University， Guangzhou510006， Guangdong， China

Abstract：Sports tourism is the carrier to show ecological civilization， and the establishment of multi subject governance pattern of sports tourism will become the "leader" and "model" of China’s green development. The evolution of China’s sports tourism governance system has gone through four stages：exploration and creation， abolish the old and build up the new， transformation and improvement， and establishment of multi governance. At present， it is faced with many practical difficulties， such as dissimilation of multiple collaborative goals， difficulty in changing the role of governance subjects， fierce game of interests among multiple subjects， imbalance of governance rights and responsibilities among subjects， etc. The reasons are the lack of incentive and supervision mechanism， serious erosion of official standard thought， deviation of collaborative governance meaning， and multiple value orientation of subjects. Breaking through the shackles of traditional ideas， integrating the strength of multiple subjects， coordinating the demands of multiple objectives， promoting the matching of rights and responsibilities of subjects， and strengthening the top-level system design are the important paths to overcome the dilemma of multi subject governance of sports tourism and realize the improvement of the governance level of China’s sports tourism in the new period.

Key words：sports tourism; multi governance; path construction

隨着全民健身上升为国家战略，体育旅游作为体旅融合形成的新兴市场，正逐渐成为新时期我国居民健身、娱乐消费的新热点。新兴体育旅游打破走马观花式的传统出游方式，以体育运动、竞赛表演等为产品载体，推动旅游业从“游娱购”向“运健学”转型升级。《中共中央关于制定国民经济和社会发展第十四个五年规划和二○三五年远景目标的建议》明确提出加快发展健康产业、乡村旅游，全面促进消费等政策建议，多方面为新时期我国体育旅游发展释放需求潜力，提供广阔空间，增添发展动力。面对我国广阔的体育旅游发展前景，实施多元主体治理才是提升产业现代化水平，实现体育旅游可持续、高质量发展的根本之策，然而当前我国体育旅游多元主体治理体系面临着众多困境。……