刘瑛，赵犇

摘要：体育非遗与全域旅游融合发展，是“文化强国”“体育强国”背景下激活我国体育非遗创新发展的新思路。针对体育非遗融入全域旅游过程出现的治理主体不配适、治理体制发展不健全、治理效率低等问题，提岀了“驱动创新”取代“要素创新”的新思维及实施智慧治理的新模式。面对现代化治理转向“社会服务型”、体育非遗市场化的需求和人工智能、大数据等新技术发展的现实，力求夯实智慧治理的基础条件。在此基础上，笔者提出了智慧治理的新路径：构建跨部门治理路径，形成优势互补的智慧治理新格局;筑牢智慧治理的制度屏障，推动体育非遗产业化的高效治理;探索智慧治理的多链机制，构建基于“人民满意”的高效治理。

关键词：体育非遗;全域旅游;智慧治理

中图分类号：G80-051文献标识码：A文章编号：1006-2076（2021）04-0010-09

Intelligent governance path of integrated development of sports intangible

cultural heritage and global tourism

LIU Ying1，ZHAO Ben2

1.College of Physical Education， Datong University， Datong 037009， Shanxi， China; 2. School of Physical Education and Science， East China Normal University， Shanghai 200062， China

Abstract：The integrated development of sports intangible cultural heritage and global tourism is a new idea to activate the innovation and development of sports intangible cultural heritage under the background of "cultural power" and "sports power". Aiming at the problems of unsuitable governance subject， imperfect governance system and low governance efficiency in the process of integrating sports intangible cultural heritage into global tourism， this paper puts forward a new thinking of "driving innovation" instead of "factor innovation" and a new mode of implementing intelligent governance. The transformation of modern governance to "social service"， the demand of sports intangible cultural heritage entering the market， and the development of new technologies such as artificial intelligence and big data will lay a solid foundation for smart governance. On this basis， this paper puts forward a new path of smart governance to solve the problems： building a cross sectoral governance path to form a new pattern of smart governance with complementary advantages; building up the system barrier of wisdom governance and promote the efficient governance of sports non heritage industry; exploring the multi chain mechanism of smart governance， and building efficient governance based on "people’s satisfaction".

Key words：sports intangible cultural heritage; global tourism; wisdom governance

“體育非遗”，全称体育非物质文化遗产，是指那些被各群体或个人视为文化财富重要组成部分的具有游戏、教育和竞技特点的运动技艺与技能，以及在实施这些技艺与技能的过程中所使用的各种器械、相关实物和空间场所，典型代表有蹴鞠、赛马、赛龙舟、重刀武术等等。体育非遗是弘扬优秀体育文化和传播中华文明的重要载体。2019年9月发布的《国务院办公厅关于印发体育强国建设纲要的通知》，将“开展传统体育类非物质文化遗产展示展演活动”上升为“体育强国”战略的实施路径。在此背景下，将具体项目（如，冰雪运动、射箭、骑马、赛龙舟、打陀螺）与旅游、文化项目融合发展，并结合当地的具体情况进行整合、创新，既可推动旅游产业的优化升级，又能够带动群众体育消费的升温。……