苗继竹 唐雪莲

摘 要：在数字经济的时代背景下，“95后”踏入职场成为新生代员工。由于“95后”生活环境和内在的价值观发生了较大的变化，如何能更好管理他们，成为企业管理层迫切需要解决的问题。本文基于浙江省中小型企业，以“95后”新生代员工为研究对象，运用相关性分析和多元回归分析的方法，对数字经济背景下“95后”新生代员工的工作动机影响因素进行深入探索并实证分析，研究表明影响“95后”新生代员工的工作动机受多重因素影响，其中内在因素的影响大于外在因素，且与“工作趣味性”因素无关。在此基础上提出加强数字技术在办公中的应用和注重非物质激励等对策建议，为企业激发和培育新生代员工工作动机提出理论依据。

关 键 词：数字经济;“95后”新生代;工作动机;中小型企业

DOI：10.16315/j.stm.2020.04.012

中图分类号： C93

文献标志码： A

Study on the work motivation of the new generation employees

in the digital economy

MIAO Jizhu， TANG Xuelian

（Management College，College of Science &Technology Ningbo University，Cixi 315300， China）

Abstract：Under the background of the digital economy， the post1995 generation has become a new generation of employees. Due to the great changes of their living environment and internal values，how to manage this generation better has become an urgent problem for managers.Based on the research object of the post1995 new generation employees in Zhejiang province， this paper explores and empirically analyzes the influencing factors of post1995 new generation employees work motivation under the background of digital economy by means of correlation analysis and multiple regression analysis .The research indicates that the work motivation of the post1995 generation has been influenced by many factors.The internal factor is greater than the external factor and the motivation has nothing to do with the “working environment” factor. On the basis of this， the paper puts forward some countermeasures and suggestions to strengthen the application of digitization in office and pay attention to nonmaterial incentive， and puts forward the theory and basis for enterprises to stimulate and cultivate the working motivation of new generation employees.

Keywords：digital economy;post1995 generation;work motivation;medium and smallsized enterprises

數字经济时代加速了生产方式的变化，提高了人们的生活质量，也给管理方式带来了挑战。“95后”新生代员工乃至“00后”已登上历史舞台，他们在职场中是最有朝气、最积极的力量，本应是企业的希望。然而企业却发出了“管理难”的信号，对于如何激励“95后”新生代员工，企业管理层感到非常困扰。

鉴于“95后”新生代员工物质基础和内在价值观已经发生较大的变化，现有研究结论难以对这类人群的工作动机进行诠释。并且，通过文献检索，鲜有关于新生代员工工作动机的研究。因此，无论从企业的管理现实需求还是学术研究的需要，开展关于“95后”新生代员工的工作动机研究是非常必要的。……