杨金龙 胡广伟

摘 要：[目的/意义]研究移动学习用户感知学习效果的组态动因及提升策略，可为移动学习社区发展提供借鉴。根据通用信息传输系统原理，将动因按平台、传输和用户层面进行划分，构建移动学习社区用户感知学习效果的动因框架。[方法/过程]运用模糊集定性比较分析方法（fsQCA），以开放式调查数据为支撑，组态视角分析移动学习用户感知学习效果的非对称多重并发因果效应。[结果/结论]研究得到策略（1）：学习资源建设好、平台界面设计好、资源教学形式为录播/资源推送、社交互动程度低，是各类移动学习用户感知学习效果提升的必要组态策略;同时也是同域自主型和跨域依赖型用户组态提升的策略;策略（2）：跨域自主型用户组态提升的策略是，策略（1）的基础上，还需学习趣味设计好、移动学习环境便利;策略（3）：同域依赖型用户组态提升的策略是，策略（1）的基础上，还需移动学习环境便利。

关键词：移动学习社区;用户行为;感知学习效果;信息吸收行为;组态动因;定性比较分析（QCA）

Abstract：[Purpose/Significance]Research on configuration motivation and promotion strategies of mobile learning user perceived learning performance，can provide reference for the development of mobile learning community.According to the General Communication System theory，motivations are divided into platform，transmission and user levels to construct the motivation framework of user perceived learning performance in mobile learning community.[Method/Process]Based on the open survey data and the Qualitative Comparative Analysis method of fuzzy-sets（fsQCA），the asymmetric multiple concurrent causal effects of mobile learning user perceived learning performance were analyzed from the perspective of configuration.[Result/Conclusion]The strategies were，strategy（1）：good Learning Resources Construction，good Platform Interface Design，the form of resource teaching was recorded broadcast and resources deliver，low Social Interaction Degree were necessary configuration strategies for various types of mobile learning users to improve perceived learning performance;they were also configuration promotion strategies of Related Disciplines Independent and Other Disciplines Dependent users;strategy（2）：configuration promotion strategies of Other Disciplines Independent users were well Learning Interest Design and convenient Mobile Learning Environment based on strategy（1）;strategy（3）：configuration promotion strategy of Related Disciplines Dependent users was convenient Mobile Learning Environment based on strategy（1）.

Key words：mobile learning community;user behavior;perceived learning performance;information absorption behavior;configuration motivation;Qualitative Comparative Analysis（QCA）

隨着网络信息服务的提速降费[1]，移动互联网取得飞速发展。移动学习不但进入课堂，更是逐渐成为人们主流的学习方式。娱乐、商业等行业力量纷纷围绕移动学习，打造新产业体系和新商业模式，移动学习也从单纯提供教育资源向“资源+教育服务+互动社区”的形式转变，催生了包含多种业态的移动学习社区[2-3]。用户归属感[4]、用户记录追踪[5]、用户内容生成[6-7]等移动学习社区中的用户行为被广泛研究，随着用户成为移动学习社区的中心，用户体验[8]及用户体验视角的感知学习效果[9]等研究，成为学者和移动学习社区相关方关注的重点主题。……