摘要：随着我国经济社会不断发展，居民生活质量逐渐提升，社会大众文旅消费也呈现出繁荣景象。文化旅游产业蓬勃兴起，极大提升优化我国第三产业发展布局，高效实现经济、生态与社会效益协同发展。现基于乡村振兴战略，通过对我国茶文化旅游发展现状进行剖析，发现存在茶文化旅游形式单一固定、茶文化旅游缺乏文化内涵和茶文化旅游生态特色不足等瓶颈，提出加强茶文化旅游品牌塑造;拓展茶文化旅游特色体验;培育茶文化旅游专业人才等发展策略，以促进乡村振兴背景下我国茶文化旅游高质量发展，为传承千年的中华茶文化注入新时代商业文化意涵。

关键词：乡村振兴;茶文化;文旅融合

中图分类号：F590    文献标识码：A

文章编号：1005-913X（2020）07-0155-03

A Study on the Development of Tea Culture Tourism in China under the Background of Rural Revitalization

Chen Runqing

（Heilongjiang Provincial Academy of Social Sciences，Harbin 150028）

Abstract： With the continuous development of China's economy and society， the quality of life of the residents has gradually improved， and the consumption of cultural and tourism services by the general public has also shown a prosperous picture. Cultural tourism industry is booming， greatly improving and optimizing the development layout of China's tertiary industry， and efficiently realizing the coordinated development of economic， ecological and social benefits. Based on the strategy of rural revitalization， through the analysis of the current situation of tea culture tourism development in China， this paper finds that there are bottlenecks such as single and fixed forms of tea culture tourism， lack of cultural connotation of tea culture tourism and insufficient ecological characteristics of tea culture tourism. It integrates the development situation of national cultural tourism industry， actively implements the spirit of No.1 Central Document in 2020， and explores the development motivation of tea culture tourism in China in the new era. It is proposed to strengthen the brand building of tea culture tourism， expand the experience of tea culture tourism characteristics and cultivate professionals in tea culture tourism， etc. to promote the high-quality development of China's tea culture tourism under the background of rural revitalization， and inject new era commercial cultural implications into the inheritance of Chinese tea culture for thousands of years.

Key Words： Rural revitalization; Tea culture; Travel; Cultural tourism integration

一、发展历程

“三農”问题是关系国计民生的根本性问题，重农固本，是安民之基。2012年12月，习近平总书记在中央经济工作会议上发表重要讲话，突出强调：“要把解决好三农问题作为全党工作重中之重，必须长期坚持、毫不动摇。”党的十九大报告指出，农业问题是关系国计民生的根本性问题，必须始终把解决好“三农”问题作为全党工作的重中之重，实施乡村振兴战略。2020年中央一号文件提出，今年是全面建成小康社会目标实现之年，是全面打赢脱贫攻坚战收官之年。完成上述两大目标任务，脱贫攻坚最后堡垒必须攻克，全面小康“三农”领域突出短板必须补上。[1]全党务必深刻认识做好2020年“三农”工作的特殊重要性，毫不松懈，持续加力，坚决夺取第一个百年奋斗目标的全面胜利。……