胡安琪?吉顺权?过言之

摘 要 分析高校科研人员社交网络学术信息交流行为影响因素，有助于提高高校科研人员社交网络学术信息交流行为活跃度，拓宽群体知识面，实现组织内部工作模式创新。文章首先借鉴卢因行为理论构建高校科研人员社交网络学术信息交流行为影响因素模型，结合理性行为理论、顾客感知价值理论等提出八个假设，并采用问卷调查方法收集数据;然后对测量指标进行信度和效度检验，借助结构方程模型分析影响因素并验证假设;最后根据分析结论提出相应建议。通过分析得出行为意向、机会和激励对学术信息交流行为具有正向影响，并从学术社交平台建设、组织内部支持、加强个体学术信息交流意识等方面提出建议。

关键词 社交网络 学术 信息交流 信息行为 卢因行为模型

分类号 G203

DOI 10.16810/j.cnki.1672-514X.2020.02.008

Research on Influencing Factors of Academic Information Communication Behavior on the Social Network Based on Lewin Metal of Behavior： A Case Study of Scientific Researchers in Suzhou Universities

Hu Anqi， Ji Shunquan， Guo Yanzhi

Abstract This paper analyses influencing factors of academic information communication behavior of university scientific researchers on the social network， which is to help improve the activity of academic information communication behavior on the social network， expand groups knowledge and realize the innovation of work mode in internal organization. First， the paper uses Lewin Metal of Behavior for reference to build the model of influencing factors of academic information communication behavior of university scientific researchers on the social network， proposes eight hypotheses combined with theory of reasoned action， theory of customer perceived value， and so forth and collects data by questionnaire. Secondly， the paper tests the reliability and validity of the measurement index， analyses the influencing factors with the help of structural equation modeling and tests hypotheses. Lastly， the paper puts forward some suggestions based on the analysis of conclusion. According to the analysis， the paper points out that behavioral intention， opportunity and excitation have positive effects on academic information communication behavior. Also， the paper throws out some suggestions from the aspects of constructing academic social platform， internal organizational support and strengthening individual consciousness of academic information communication.

Keywords Social network. Academic. Information communication. Information behavior. Lewin Metal of Behavior.

0 引言

隨着社交网络的蓬勃发展，高校科研人员利用微信、微博等社交网络进行学术信息交流已逐渐成为趋势。相对于通过学术性出版物、学术会议论坛等进行学术交流的传统模式，利用社交媒体进行学术交流在时间、空间、经费、精力等方面表现出更大的优势。而且，通过社交媒体，高校科研人员能够以较低成本发现与自己有相同学术兴趣爱好的同行，并建立友好科研合作关系。然而，社交网络的开放性、不确定性，使得社交网络学术信息交流行为充满不稳定性，一定程度上影响了高校科研人员的学术交流积极性。……