曾茹

摘 要 随着国家推动文化单位文化创意产品开发的若干意见出台，图书馆的文创产品从无到有，再到日渐丰富，文化创意产业进入蓬勃发展阶段。本文选取公共图书馆文创产品为研究对象，采取理论研究与实地调研相结合的方法，通过调研公共图书馆文创产品的现状，发现图书馆跨行业的深度融合是解决当前文创产品创新力不足、竞争力不强等问题的有效途径，图书馆可从人才培养、产品研发、营销推广等方面加强与各行业的深入交流与合作，共同促进图书馆的文创产品创新升级，实现社会效益与经济效益的双赢。

关键词 公共图书馆 文创 文化智库 图书馆文创产品

分类号 G252

DOI 10.16810/j.cnki.1672-514X.2020.02.006

Research on Effective Development Way of Cultural Creative Products in Public Library

Zeng Ru

Abstract With the release of the state's opinions on the development of cultural and creative products by cultural units， the cultural and creative products in libraries are increasingly rich， and the cultural and creative industry has entered the development stage. This paper selects the cultural and creative products of Public Library as the research object， adopts the method of combination of theoretical research and field research， and through the investigation of the current situation of  cultural and creative products of public library， finds that the combination of Library and multi industry is an effective way to solve the problems such as the lack of innovation and competitiveness of cultural and creative products. The library can strengthen cooperation in personnel training， product research and development， marketing and promotion， jointly promote the development of cultural and creative products of the library， and realize the win-win of social and economic benefits.

Keywords Public library. Cultural creativity. Cultural think tank. Library cultural creative products.

2016年国务院办公厅转发了原文化部等部门《关于推动文化文物单位文化創意产品开发的若干意见》，指出要充分调动文化文物单位积极性，提升文化创意产品的研发能力，力争到2020年，逐步形成形式多样、特色鲜明、富有创意、竞争力强的文化创意产品体系，满足广大人民群众日益增长、不断升级和个性化的物质和精神文化需求[1]。2017年原文化部基于上述《意见》发布了“落实情况阶段性总结的通知”，确定了154家文化文物单位为文化创意产品开发的试点单位，其中图书馆有37家[2]。随着国家政策的逐步转变，几年的时间里，图书馆的文创产品从无到有，再到日渐丰富。本文选取公共图书馆文创产品为研究对象，采取理论研究与实地调研相结合的方法，通……