黄亚萍 唐夏韵

【摘 要】随着跨境电商业务的飞速发展，跨境电商人才需要空前旺盛，同时，跨境电商行业对人才的需求也发生了一些变化。跨境电商专业如何更好地服务和促进经济的快速发展，以及培养出符合社会需要的创新创业性人才，已经成为高校当前必须要重视以及面对的课题之一。论文针对目前高校跨境电商校内实训基地建设中存在的问题进行分析，就高职跨境电商校内实训基地建设实践提出见解。

【Abstract】With the rapid development of cross-border e-commerce business， cross-border e-commerce merchants need unprecedented prosperity. At the same time， the demand for talents in the cross-border e-commerce industry has also changed. How the cross-border e-commerce specialty better serve and promote the rapid development of economy as well as cultivate innovative and entrepreneurial talents that meet the needs of society has become one of the issues that universities must pay attention to and face at present. This paper analyzes the current problems existing in the construction of cross-border e-commerce training bases in colleges and universities， and puts forward some suggestions on the construction of cross-border e-commerce training bases in higher vocational colleges.

【关键词】跨境电商;实训基地;校企合作;产教融合

【Keywords】cross-border e-commerce; training base; cooperation between school and enterprise; integration of production and education

【中圖分类号】G712                                          【文献标志码】A                                              【文章编号】1673-1069（2019）12-0111-02

1 产教融合高职跨境电商校内实训基地建设意义

跨境电子商务的学科特点决定了跨境电子商务教学与实践结合的重要性。建立校内跨境电商实训基地能极大地弥补校外生产性实训基地的不足。由于传统的校外实践实训受到生产性制约较大，学生到校外的轮岗机会较少，而且轮岗时工作内容简单且单一，难以激发学生的实训热情，同时也无法满足学生实训实践的创业需求。建立校内实训基地从根本上解决了这一难题。建立校内实训基地可以给予学生充分实训实践机会，可以满足学生日常学习过程中的实训需求，可以满足学生的竞赛备战和毕业设计要求，提升学生的实践操作能力，培养出符合企业需求的复合型人才。

2 产教融合跨境电商实训基地建设现状分析

跨境电商实训基地主要用于对跨境电商专业人才的实训。……