□ 文/本刊记者 胡睿

吃披萨，看时装，机车路演2017爱上解放碑
——意大利文化节开幕啦

□ 文/本刊记者 胡睿

意大利驻重庆总领事馆总领事马非同（左二）与渝中区副区长邓光怀（左三）等嘉宾共同举杯庆祝意大利文化节开幕。

5月17日，由重庆解放碑中央商务区管理委员会主办，意大利驻渝总领事馆、中国意大利商会（重庆）、重庆环球金融中心等支持单位协办，斯帕客中国承办的“2017爱上解放碑—意大利文化节”活动在解放碑国泰广场正式拉开帷幕，渝中区副区长邓光怀、渝中区政府办公室、解放碑CBD管委会、意大利驻重庆总领事馆、意大利中国总商会重庆办公室等单位的领导出席了启动仪式。

意大利驻重庆总领事马非同先生在启动仪式上表示，这是意大利首次在重庆举办如此大规模的民间互动活动，是一个让重庆市民亲身感受“意大利制造”魅力的好机会。

在开幕式现场，扑面而来的是浓重的意式风情。有复刻的君士坦丁拱门亮相国泰广场，带市民零距离领略雄伟建筑的艺术魅力。那不勒斯是披萨的发源地，除了意籍主厨烹饪当地风味的巨型披萨外，还有来自重庆的首家意大利甜品店Mimosa的提拉米苏等标志性的意国美食。另外，让人眼花缭乱的是意大利生活集市，有意大利品牌的墨镜，有AC米兰足球俱乐部的展台，还有来自意大利的著名机车品牌杜卡迪（Ducati）等等。

据了解，从5月17日开始，为期10天的文化节包含了意大利机车狂欢节，意大利咖啡品鉴，欧洲花椒啤酒速饮大赛，其中意大利慢生活文化节包含了烟斗客的别样人生肖像展和一系列烟斗相关的文化活动，另外还有意大利足球日和压轴的意大利时装节等等。所有活动交替进行，让市民在解放碑“穿越”到意大利。

值得一提的是5月19日至21日的机车狂欢节，众所周知的意大利机车品牌有杜卡迪、奥古斯塔（Augusta）等，然而，活动现场除了杜卡迪之外，还有Vespa、MotoGuzzi、Aprilia这一系列的高端机车品牌，完美地展现了意大利浪漫的机车文化。活动包括了“一场意大利机车的盛宴”“我的摩旅人生影像展”，Vespa水彩画展，和古罗马战士的现场表演。杜卡迪的机车路演和Vespa慢骑比赛吸引了不少市民围观。如果大家对Vespa这一机车品牌不熟悉的话，可以看看经典电影《罗马假日》里，男神格里高利·派克和女神奥黛丽·赫本漫游罗马时候的交通工具，就会感叹：“哦，原来这就是Vespa！”浪漫的机车文化不仅是意大利文化的代表，也是意大利人的一种生活方式。

另外在开幕式上，意大利驻重庆总领事馆总领事马非同先生向本刊记者介绍，此次时装节有意大利时装品牌商来解放碑商圈进行考察，举办中意时尚产业论坛，意大利的独立设计师品牌在解放碑协信星光广场上演精彩的时装发布秀。同时，在5月27日晚举行盛大的时尚奢侈品牌T台秀，满足一众重庆时装爱好者的梦想，在家门口看一场时装大秀。马非同先生还介绍到，如今的意大利时尚文化更注重小众的独立设计，所以此次邀请来渝的品牌都是意大利人喜爱的独立设计，更能展现现在的意大利风情。

活动期间，主办方特别推出“意大利文化节通行护照”，凭“护照”在指定商铺和酒店消费可免费集章兑奖，享受商品购买优惠。进入活动官方微信“爱尚解放碑”即可领取，吃喝玩乐，一证通行，畅通无阻耍遍解放碑。

本次活动以中意文化交流为引领，以意大利文化展示为主题，通过“意大利品牌对接会暨意大利BTB时尚产业交流论坛”“意大利生活集市”“意大利时装节”“意大利机车狂欢节”“意大利球迷日”等系列活动，进一步促进商圈业态升级，聚揽商圈消费人气，吸引更多意大利品牌考察落户解放碑，取得经济与社会效益的双丰收。

（图片除署名外由主办方提供）

① 意籍主厨为在场市民分发长达10米的那不勒斯披萨。

② 风靡欧洲的杜卡迪机车。 摄影：胡睿

On May 17, “Italian Cultural Festival-2017 Falling in Love with Jiefangbei, Chongqing” was inaugurated in Guotai Square of Jiefangbei, which was sponsored by management board of Chongqing Jiefangbei CBD and co-organized by Consulate General of Italy in Chongqing, China-Italy Chamber of Commerce(Chongqing) and Chongqing World Financial Center, and undertaken by Spakct in China. Deng Guanghuai, deputy head of Yuzhong District, and other heads from Government Office of Yuzhong District, Management Committee of Jiefangbei CBD,Consulate General of Italy in Chongqing and Office of China-Italy Chamber of Commerce (Chongqing), attended the opening ceremony.

Mr. Maffei, Consul General of Italy in Chongqing, said in the opening ceremony that it was the first time for Italy to hold such large private interaction activity in Chongqing, representing a great opportunity for Chongqing residents to experience the charm of“Made in Italy”. At the opening ceremony, Mr. Deng announced the of fi cial inauguration of this cultural festival.

Ten-day cultural carnival offers an all-round experience of Italian charm

At the opening ceremony, a strong Italian style greeted you. A replica of Constantine arch appeared in the Guotai Square, offering you an opportunity to enjoy a direct appreciation of the artistic charm of grand architecture. Pizza is originated in the Naples, a city of Italy. In the Guotai Square, there were giant pizza by the Italian chef cooker with Italian local fl avor, tiramisu and other iconicItalian cuisine provided by Misoma, the first Italian dessert shop in Chongqing. In addition, what dazzled our eyes were the fair with Italian style, grasses of Italian brand, exhibition booth of AC Milan football club and Ducati, a famous locomotive brand from Italy.

It is reported that from May 17, the ten-day cultural festival will carry out many activities including Italian locomotive carnival, Italian coffee tasting, drinking competition of European pepper beer, Italian Cultural Festival for Slow Life, Italian Football Day, and Italian Fashion Festival in the finale. Among them,Italian Cultural Festival for Slow Life contains portrait exhibition themed with the exceptional life of tobacco pipe enthusiasts and a range of activities related to tobacco pipe. All these above-mentioned activities will be conducted alternatively to enable residents to have an experience of passing across Jiefangbei to Italy.

It is worth mentioning that during the three days of May 19-21, locomotive carnival would be held in which Ducati, Augusta and other well-known Italian locomotive brands would be displayed. Besides, in addition to Ducati, a series of high-end locomotive brands such as Vespa, MotoGuzzi and Aprilia, displayed at the site of activity, perfectly showed Italian romantic locomotive culture. The locomotive cultural carnival left a deep impression on residents by a range of splendid locomotive-related activities such as “A Feast of Italian Locomotives”, “Image Exhibition for My Locomotive Life”, the Vespa Watercolor Exhibition, and the live performances of ancient Rome Warriors. Among them,locomotive road show of Ducati and slow riding race of Vespa attracted great attention of residents. If you are unfamiliar with Vespa, a appreciation of the film,Roman Holiday, would let you have a sign that “Oh, it is Vespa that they drive in the fi lm” when watching the scene in which Gregory•Peck and Audrey•Hepburn travel in the Roman. Such romantic locomotive culture not only represents the Italian culture but the Italian life style.

In addition, our journalist interviewed Mr. Maffei about the Italian fashion Festival, the fi nale show. He introduced that in this fashion festival, some Italian fashion brands will come to Jiefangbei for investigation;China-Italy fashion industry forum will be held, and Italian independent designer brands will hold a splendid fashion show in the Xiexin Star Square; on the evening of May 27, a grand runway show of fashion luxury brands will be held to meet people’s dream of appreciating a fashion show even at their door. Mr.Maf fi e added that today’s Italian fashion culture pays more attention to independent design for minorities so that the invited brands in this fashion festival constitute those independent designs gaining popularity among Italian citizens, thus better showing today’s Italian style.

During this cultural carnival, you can travel every corner of Jiefangbei with your “passports”

“Italian Cultural Festival-2017 Falling in Love with Jiefangbei” will be held in Jiefangbei CBD for ten days from May 17 to May 27. During that time, the sponsor will specially introduce an activity of “‘a passport’ for Italian cultural festival” in which visitors with the ‘passport’ can enjoy free badges collection for awarding and discounts when making consumption in certain stores and hotels. You can get the ‘passport’by entering the official Wechat called Fashion-loving Jiefangbei. Taking it in your pocket, you can have fun in Jiefangbei, freely and causally.

This cultural carnival, themed with Italian cultural display, focuses on China-Italy cultural exchanges and drives forward the upgrading of trading district and the growth of popularity by conducting a range of activities such as “Italian Brands Cooperation Conference,namely, Italian BTB Fashion Industry Exchange Forum”, “Italian daily fair”, “Italian fashion festival”,“Italian Locomotive Carnival” and “Italian fan Day”. In this way, more Italian brands can be attracted to have an investigation of Jiefangbei and settle in there, thus harvesting both economic and social bene fi ts.

(Pictures are provided by the Sponsor.)

Pizza and Fashion Show, Exchange between Jiefangbei and Italy The Opening Ceremony of Italian Cultural Festival—2017 Falling in Love with Jiefangbei, Chongqing

□ Article / journalist Hu Rui