刘福强，贾化生，郭凯

1.2.3.天津市商务委员会，天津300040

京津冀“半小时消费圈”实现途径研究

刘福强1，贾化生2，郭凯3

1.2.3.天津市商务委员会，天津300040

随着区域经济一体化和交通运输现代化迅猛发展，跨区域消费成为可能。打造京津冀“半小时消费圈”，天津具备地缘相近、人缘相亲、文化相融、商缘相联及经济文化深度融合五大优势和条件，但在发展中也存在着合作机制、市场区隔在内等五方面障碍，天津需要立足自身独特商业优势，充分挖掘商、旅、文、体等各类资源，构建综合消费载体，强化体验服务功能。为保障上述目标的实施，应采取加强统筹协调、强化规划布局引导、加快政策创新步伐、丰富宣传推广渠道、完善基础配套设施等有效措施。

京津冀；“半小时消费圈”；区域经济一体化；商业独特优势；政策建议

［Abstract］The rapid growth of regional economic integration and traffic modernization makes the cross regional consumption possible.In order to build a“half an hour consumption cycle”，Tianjin is of five advantages including geographic proximity，close people，similar culture，commercial ties and integration of economy and culture.However，there are still five obstacles to the development such as cooperation mechanisms and market segmentation and so on.Therefore，Tianjin should，standing on its own merits，excavate the resources on business，tourism，culture and sports，construct the carrier for residents composite and strengthen the experienced service.In order to fulfill the above-mentioned goals，Tianjin should tighten integration and coordination，strengthen the plan and layout，accelerate the policy innovation，enrich the promotion channel and improve the supporting infrastructures.

［Key words］Beijing-Tianjin-Hebei region；half an hour consumption cycle；regional economic integration；unique commercial advantage；policy recommendation

区域经济一体化和交通运输现代化迅猛发展，为跨区域消费提供了重要的基础支撑。打造“以天津为圆心，高铁线路为半径”的“半小时消费圈”，天津具备发展机遇、经济基础以及动力支撑等独特优势。因此，需采取有效对策，发挥优势，消除障碍。

一、优势及条件

（一）京津冀协同效应加快形成，为打造“半小时消费圈”创造了重大机遇

京津冀地缘相近、人缘相亲、文化相融、商缘相联、经济文化深度融合，互补性和兼容度较强，具备跨区域消费的天然优势。现如今，京津冀协同发展有力地促进了统一消费市场的形成、商品和要素的自由流动以及商圈的优化提升，这是培育跨区域消费圈的重要机遇。……