黄甜

摘 要 近些年来我国高等教育在迅速发展的同时逐渐暴露出一些问题，这些问题主要表现在培养模式、课程设置、社会认可度等几个方面，出现问题的根本原因是教育体系的不完善。要想改变现状更好地促进高等教育发展必须实现专业课程体系设计与国家职业标准有效对接。本文就通信营销专业课程体系设计与国家职业标准对接进行了分析讨论，首先文章阐述了专业课程体系与国家职业标准的相关概念，然后讨论了专业课程体系的设计原则。之后指出了营销专业课程体系设计与国际职业标准对接过程中所存在的不足，最后对如何有效进行营销专业课程体系设计与国家职业标准对接提出了一些建议，在完善专业课程设置的同时，起到培养高素质人才的作用。

关键词 通信营销专业 课程体系设计 国家职业标准

中图分类号：G642 文献标识码：A DOI：10.16400/j.cnki.kjdkx.2016.05.019

Analysis of Communication Marketing Professional Curriculum System and the National Occupation Standard of Effective Docking

HUANG Tian

（Anhui Posts and Telecommunications Career Technical College， Hefei， Anhui 238000）

Abstract In recent years， higher education in our country in the rapid development also gradually exposed some problems， these problems are mainly manifested in the training mode， curriculum， social recognition， the root cause of the problem is education system is not perfect. In order to change the current state of better to promote higher education development must achieve the effective docking of professional curriculum system design and national occupational standards. The communication marketing professional curriculum system design and national vocational standard docking are discussed in this paper. Firstly， the article expounds the related concepts of the professional curriculum system and national professional standard， and then discusses the design principles of the professional curriculum system. After that Marketing professional curriculum system design and the professional standard docking process of the existence of the problem. Finally， on how to effectively were marketing professional curriculum system design and national vocational standard docking and put forward some suggestions， in improving the setting of professional courses at the same time， play a role in cultivating the high quality talents.

Key words communication marketing； curriculum design； national occupation standard

1 专业课程体系与国家职业标准的相关概念

1.1 专业课程体系的相关概念

专业课程体系是教學内容和进程的总和，是指同一专业不同课程门类按照门类顺序排列，课程门类排列顺序决定了学生通过学习将获得怎样的知识结构。专业课程体系的构建和完善是目前我国高等教育所关注的重点内容之一，一个完善的专业课程体系不仅能够促进学校教学质量的提高，更能够使毕业生就业竞争力得到一定提升。专业课程体系主要包含：课程观点、课程目标、课程内容、课程结构以及课程开展方式等。……