庞克敏

摘要：企业文化既内在地构成企业竞争力，又外在塑造着企业的形象和影响力。企业文化落地就是让企业员工认知接受企业的文化理念、服务宗旨，继而自觉践行。结合康复中心工作实践，笔者认为要实现企业文化的真正落地，关键在于找准切入点，在潜移默化中转变并协调员工的思维方式，继而自觉践行。首先，企业领导干部要身体力行，为企业文化落地提供有力保障；其次，要将企业文化与员工素质教育结合，为企业文化落地提供基本条件；最后，要把企业文化与各项管理机制结合，为企业文化落地提供强力支撑。康复中心处在整体发展上水平的关健时期，要紧紧围绕建家理念，不断充实丰富企业文化内涵，认真抓好企业文化落地工作，实现又好又快地发展。

关键字：企业文化落地领导干部员工素质管理机制

中图分类号：C29 文献标识码：A文章编号：

Abstract: the enterprise culture is inherently constitute the competitive power of enterprise, and external shape enterprise image and influence. Enterprise culture is to make the enterprise staff be born by enterprise culture idea of cognition, the service tenet, and consciously practice. Combined with rehabilitation center work practice, the author thinks that to realize the real ground enterprise culture, the key is to get the breakthrough point, imperceptible change and coordinate their way of thinking, and then consciously practice. First, the enterprise the leading cadre to physically, for enterprise culture offer forceful guarantee to be born; Secondly, to the enterprise culture and the quality of the staff education union, for enterprise culture to provide basic conditions ground; Finally, the enterprise culture and combining the management mechanism, enterprise culture to be born with powerful support. Rehabilitation center in whole on the development level of the key period, should be closely around the building homes philosophy, and constantly enrich the rich connotation of enterprise culture, pays special attention to the enterprise culture work seriously landing, realize to develop quickly and well.

Key word: enterprise culture be born of leading cadres staff quality management mechanism

正所谓“以文化人，以文兴企”，文化作为一种无形的精神物质，对企业核心竞争力有着重要影响。文化本身就内在地构成竞争力，无论是来自于技术、产品质量、服务，异或是人才、创新、知识等哪方面的企业核心竞争力，其内在力量的形成、维持和提升都离不开企业文化。企业文化落地简而言之就是把贴在墙上、挂在嘴边的标语、口号让企业员工认知接受，继而自觉践行，产生效果。要实现企业文化的真正落地，关键在于找准切入点，通过各方面的有效运作，在潜移默化中转变并协调员工的思维方式，达到知行合一。……