[中图分类号] G239 ［文献标识码］A ［文章编号］ 1009-5853（2025）04-0040-15

Research and Enlightenment on the Development of Digital Textbook Publishing Platforms in theUnited States

Chen Jian’an

（Huazhong University of Scienceamp;Technology Audio-video Press，Wuhan，430223）

[Abstract]The development process of digital textbook publishing platformsin the United States can be divided into the textbook digitization stage，the online database and open courseware stage，the stage of rapid resource convergence，and the stage of deep technology integration. Based on their market shares in the US market，research isconducted on digital textbook publishing platforms in the United States that are based on e-textbooks，video courses，and have professional characteristics，as well as European digital textbook publishing platforms that havea certain market share in the United States.The characteristics of these platforms in termsof development paths，cooperation models，planning concepts，service measures，and technological directions are analyzed.On this basis，from the perspectives of accurately grasping policy orientations，effctively integrating resources from multiple parties，meticulously planning a globalization plan，attaching great importance to users’service experience，and actively exploring technological innovation paths，countermeasuresand suggestionsare provided for the development of digital textbook publishing in China.

[Key words]Digital textbook publishingAmerican publishing researchPublishing development strategiesOnline education platformDigital education

数字教材运用数字化手段，将丰富多样的教学内容与文本、图像、音频、视频、动画等多媒体资源深度融合，存储在电子设备或网络中供学习者使用。相较于传统纸质教材受限于纸张与印刷工艺，数字教材凭借计算机、网络以及多媒体等前沿技术强势赋能，能够有效实现互动教学，方便快捷更新知识体系。

数字教材出版平台能够将不同作者、不同学科领域的数字教材汇聚到一起，依据统一规范、精心整合、系统编排，进而一站式提供教学、技术、版权管理等多元服务以及实用辅助功能，并能及时在内容与技术层面持续革新、迭代升级。目前，我国数字教材出版平台正处于转型阶段，建设理念不再局限于依靠文本、视频等传统形态进行知识传递，而是朝着更注重互动性、个性化以及自主学习的方向逐步转变。如何打造兼具特色与影响力的数字教材出版平台，精准对接并充分满足用户多元的学习需求，是当下我国数字教材出版的核心问题。

凭借前沿技术的有力支撑，美国数字教材出版平台在全球始终占据领先优势。深入探究美国数字教材出版平台，发展历程、特点以及推广策略，能为我国数字教材出版的发展提供参考和启示。

1美国数字教材出版平台发展历程

美国从国家层面对数字教材建设做了一系列规划。自1996年起，美国教育部每隔四五年发布一期“国家教育技术计划”（NationalEducational TechnologyPlan），引领教育技术方向，为数字教材建设提供宏观的政策指导和技术支持。……