甄云霞

[摘 要] 当前，我国与“一带一路”相关国家的经贸合作纵深拓展、成绩斐然，文化交流合作层层开展、全面推进;我国与“一带一路”相关国家的出版合作进入提质增效阶段，呈现新的特点和趋势，也面临新的困局和议题;因此，要站在大外交的高度，服务于文化强国建设的目标，加强和改进“一带一路”国际出版工作。从内容、渠道、模式、体制机制等层面努力提高出版传播能力：构建完善的对外话语体系，讲好中国故事;抓住时机，增强数字出版技术赋能;充分正视“一带一路”出版合作的不平衡现状，制定有针对性的措施，提质增效;调动对外合作各领域力量，全面构建“一带一路”出版合作支撑体系。

[关键词] “一带一路”出版合作 提质增效 文化强国 出版国际传播

[中图分类号] G239[文献标识码] A[文章编号] 1009-5853 （2021） 05-0005-09

[Abstract] Recently， the economical and trade cooperation between China and B&R countries has been more and more deepened and yielding， as well as in the cultural areas. Meantime， the publishing cooperation between China and B&R countries has entered the quality-improving period， which implies new characteristics and trends， and is also confronted by new dilemma and topics. Therefore， the B&R international publishing work should be strengthened and improved in order to serve the goal of building a culturally strong country. Efforts could be made to improve the international communication capabilities of B&R publishing from the following aspects： improve the discourse system and storytelling ability， seize the opportunity of digital publishing， face up to the current situation of regional imbalance with targeted measures， and mobilize strength in various fields to build a better supporting system.

[Key words] B&R Publishing cooperation Quality improving Build a culturally strong country International publishing communication

当前，日益动荡复杂的世界局势与疫情不利影响相叠加，这为全球政治经济状况带来一系列不确定因素。“一带一路”倡议作为全球治理的新模式，在此背景下为世界经济与多元化区域合作提供最佳发展契机。“一带一路”相关国家和地区的出版业呈现新的发展特点，与我国出版业合作面临新的形势和议题。在这样的形势下，我国出版业应立足建设社会主义文化强国的高度，加强和改进“一带一路”出版传播工作，进一步理顺内外宣体系，构建完善的对外话语体系，讲好中国故事，提高话语权和影响力;应从内容生产和传播链条层层把关，实现更……