被誉为“沙漠玫瑰”的阿联酋，在历史上是出了名的石油出产地与富庶之地。今天的阿聯酋，现代与传统并存，除了石油经济之外，其金融、物流、建筑等行业在中东乃至国际上都独树一帜，成绩斐然。其中，阿联酋的商业中心迪拜，在四小时飞行时间内可以覆盖世界三分之一的人口，八小时飞行时间内可以覆盖世界三分之二的人口，为商家必争之地。此外，阿布扎比国家会展中心、迪拜世界贸易中心等国际水准的场馆足以容纳各类活动参与者。每年，在阿联酋会举行大量展会，吸引着各国企业前往探寻商机。将于今年10月在迪拜开幕的2020年世博会，则无疑是迪拜会展行业的一颗明珠。

战略性的地利位置、先进的会展设施、广阔的市场覆盖率，这些都是发展会展业的先天优势，而疫情之下的阿联酋，会展业的复苏步伐也位居全球前列。

近日，中国和阿联酋签署《新冠疫苗生产合作谅解备忘录》，双边合作势头将进一步向好发展，这也必将推动国际展览会等方面的合作的加速。本期专题，我们将通过三位资深会展人士的视角，为您深度解读真实的迪拜会展市场。

Desert exhibition story

The United Arab Emirates， compared as the "desert rose"， has been a famous oil producing and rich place in history. In todays UAE， modernity and tradition coexist. In addition to the oil economy， its finance， logistics， construction and other industries are unique in the Middle East and even in the world. Among them， Dubai， the commercial center of the UAE， covers one-third of the worlds population within four hours of flight and two-thirds of the worlds population within eight hours of flight， making it a business hub. Every year， a large number of exhibitions are held in the UAE， attracting enterprises from various countries to explore business opportunities. The 2020 World Expo， which will open in Dubai in October this year， is undoubtedly a pearl of Dubais exhibition industry. In this article， we will look into local exhibition market from the perspective of three senior exhibition professionals.