Ten years， feel the persistence and changes of MICE

From July 2011 to July 2021， MICE Business Tourism magazine is 10 years old today！ Appreciate your ten years of company with us！

In July 2011， MICE Business Tourism magazine sowed a seed of hope. It is rooted in the fresh fertile soil in the field of MICE. Since its inception， with its keen perspective， the magazine has deeply observed and reported the cutting-edge information and hot content of MICE industry at home and abroad. It has gathered the insights and wonderful views of the MICE industry， injected energy into the industry， led innovation and development， and has won the favor of many readers at home and abroad.

Looking back on the past ten years， we have never forgot our original intention. MICE Business Tourism magazine keeps pace with the times， records the voice of the times， and have witnessed the 10-year turbulent development of MICE industry with dear readers. In this column of this issue of the magazine， the editorial department put forward the theme "ten years， feel the persistence and changes of MICE". The special edition of the 10th anniversary pays tribute to the 10th anniversary. We will review ten years growth process of MICE Business Tourism magazine with the readers， tell the warm stories of industry colleagues and look forward to the future of MICE industry.

从2011年7月到2021年7月，《旅游会展》杂志10岁了！

相伴十载，感恩相遇！

2011年7月，《旅游会展》播下一粒希望的种子，它根植于MICE领域的新鲜沃土，不惧风雨，与时代共舞，茁壮成长。自创刊以来，《旅游会展》以其敏锐的视角，深度观察和报道国内外MICE业的前沿资讯和热点内容，汇聚了MICE业界人士对行业的洞悉与精彩观点，为行业注入能量，引领创新与发展，赢得了国内外许多读者的喜爱。

十年回首，不忘初心。《旅游会展》与时代同行，记录时代声音，与您一同见证了MICE业10年风云激荡的发展历程。本期《旅游会展》杂志编辑部推出主题为“十年，感受MICE的坚守与变迁”十周年特别策划，致敬周年，与您一起梳理和回顾《旅游会展》十年成长历程，讲述与MICE同仁的温暖故事，一同展望MICE业的未来。

激荡十年 感恩有你

致读者：

非经由记忆深处，人不能抵达纵深。2021年7月是个特别的月份，10年前，也是和今天一样的炎炎夏日，乘着MICE行业大发展的东风，一本旨在探讨旅游和会展相互促进作用，解读旅游会展经济的概念，促进我国会展旅游业融合发展的刊物——《旅游会展》呱呱坠地，作为我国第一本将旅游业与会展业做链接整合的商务刊物，它生逢其时，直道而行，为推动行业发展不断努力着。

古人云：“十年，言其久也。”然而，站在2021年的门槛上，回首过往，十年似乎又是忽焉而逝。回望杂志成立之初正是MICE理念引入国内不久，如何推动这一新生行业从稚嫩走向成熟，从萌芽走向辉煌成为了杂志的首要任务，在这十年里，MICE格局得到了极大的改变与重塑，而《旅游会展》十年一路走来，虽有风雨，迷茫，但推动行业发展的初心始终未改。……