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奥地利特许经营展11月举办

2021-07-01

出展世界 2021年2期
关键词:国际品牌德语主办方

3月初,奧地利特许经营展和德国法兰克福特许经营博览会主办方决定合并资源,联手两国以及区域内的特许经营协会,在德语地区保留唯一的“特许经营博览会”(FEX21)。该展会将于今年11月4-6日举办,提供行业发展的创新平台。2019年,该展会线下举办,共吸引了150个国际品牌参展,来自54个国家的3000位专业观众到场参观交流。2020年展会以纯线上形式举办。今年展会,主办方美国MFV公司和法国高美艾博展览公司决定首次将展会以混合形式举办。

Joined forces for the franchise sector

The Austrian Franchise Fair and the German Franchise Expo Frankfurt are pooling their resources for the first time and are organising the only Franchise Expo (FEX21) in the German-speaking region in cooperation with the Austrian and the German Franchise Associations. Other European Franchise Associations also support the expo. FEX21 will take place as a hybrid event, both online and on-site, from November 4 to 6, 2021. The organisers of both exhibitions have always endeavoured to create a unique meeting point for the entire franchise scene where exhibitors and visitors can meet. That was proved at the last physical show in 2019 when 150 international brands were present on the show floor and around 3000 attendees from 54 countries were attracted to this marketplace and followed the events programme. In 2020, the expo took place as an online edition only. This year, the host of the show, the U.S. company MFV Expositions/ Comexposium, is planning a hybrid version.

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