秦可

摘要：可持续发展是当今设计界备受讨论的热点话题之一，如今绿色设计已经不再是一种选择，这对环境和商业都有好处。在传统意义上，包装设计是产品商业活动的点睛之笔，然而将包装设计视为装饰的方式会使包装设计边缘化。随着设计师对可持续包装的关注，他们开始考虑的不仅仅是包装带来的利润。当代设计师提出了一种可持续包装的方法，将目标集中在平衡经济效益与环境基础上，并在最终产品中考虑到可持续原则。看似表面的包装其实是产品的基础，包装可以成为竞争优势、社会声誉和共同利益的强大来源。包装作为一种额外的功能，可以在拥挤的市场中使商品与众不同，并使产品对环境的影响降到最低。

关键词：可持续包装；环境保护；设计师道德

中图分类号：TB48，TB482 文献标识码：A 文章编号：1400 （2021） 02-0043-05

Analysis of The Current Situation and Future Trends of Sustainable Development in Packaging Design

QIN Ke（University of New South Wales， Sydney 202102， Australia）

Abstract： Sustainability is one of the much-discussed hot topics in the contemporary design world. Nowadays， green sustainable design is no longer an option， it is good for the environment and good for business. Traditionally， packaging design has been the finishing touch to a products commercial activity， however， the way packaging design is seen as decoration can marginalize it. As designers continue to focus on sustainable packaging， they are considering more than just the profit generated by the products packaging. Contemporary designers have come up with approaches to sustainable packaging that focus their goals on balancing economic benefits with an environmental basis and taking sustainable principles into account in the final product. Seemingly superficial packaging is in fact the foundation of a product， and packaging can be a source of competitive advantage， social prestige， and mutual benefit. As a product add-on， packaging could differentiate goods in a crowded marketplace and minimize the products impact on the environment.

Keywords： sustainable packaging； environmental protection； designer ethics

1 介绍

生态设计的定义是将环境因素融入设计思维，目的是在保持产品性能和性价比的前提下，减少产品在整个生命周期内对环境的影响，也就是说设计师在整个过程中都要考虑将产品的使用量降到最低。在当今的环境下，产品购买者和使用者越来越意识到产品对生态和社会的复杂影响，这是受过更多教育的设计师和消费者共同选择的结果。许多企业和敏锐的设计师，针对市场可以主动将可持续发展从一个抽象的概念提升到企业的发展方向。本文将以生态包装设计为重点，探讨生态设计对企业的好处、当前的障碍、当前可持续包装设计和企业的案例，并提倡设计师系统地、有道德地思考可持续发展的未来。……