吴娜培 许艺娜 陈钦

摘 要：【目的/意義】提高文化产业竞争力是促进文化产业发展的焦点所在，研究如何提升乡村文化产业竞争力，是扩大乡村特色文化产业影响力，推动乡村振兴的时代命题。文章通过分析福建省三明市尤溪县桂峰村文化产业发展竞争力水平，为提升其文化产业竞争力提供参考。【方法/过程】立足于产业竞争力理论，以文化产业竞争力提升为研究脉络，全面考察桂峰村文化产业，运用层次分析法评价文化产业竞争力，从文化资源开发能力、基础条件、文化资源、社会条件4个方面对桂峰村文化产业进行实证分析，厘清桂峰村文化产业的现状及其在发展过程中存在的问题。【结果/结论】评价结果显示，在桂峰村的文化产业竞争力中具有较大影响力的是资源利用状况、产业规模等，而文化内涵和文化创新情况等因素对文化产业竞争力的影响较不显著。在此基础上，提出以整合文化资源、刺激文化消费、培养与引进创新人才、调整产业结构和完善产业链的支撑等发展提升策略。

关键词：桂峰村;文化产业;竞争力;提升策略;层次分析法

中图分类号：F327;G124文献标志码：A文章编号：1637-5617（2021）01-0052-09

Evaluation of Cultural Industry Competitiveness in Guifeng Village of Fujian and Its Promotion Strategy

WU Na-pei1， XU Yi-na2， CHEN Qin1

（1. School of Economics and Management， Fujian Agriculture and Forestry University，

Fuzhou， Fujian 350002， China; 2. Jinshan College， Fujian Agriculture and Forestry University，

Fuzhou， Fujian 350002， China）

Abstract： 【Objective/Meaning】Improving the competitiveness of cultural industries is the focus of promoting the development of cultural industries. The study on how to improve the competitiveness of rural cultural industries is the proposition of the times to   expand the influence of rural cultural industries and promote the rural revitalization.By analyzing the competitiveness level of the cultural industry development in Guifeng Village of Youxi County in Sanming of Fujian in this paper，it provided reference for improving the competitiveness of the cultural industries. 【Methods/Procedures】Based on the theory of industrial competitiveness， by taking the promotion of the cultural industry competitiveness as the research context， the cultural industries in Guifeng Village were comprehensively examined， and the competitiveness of cultural industries was evaluated by using the analytic hierarchy process. And then an empirical analysis on the cultural industries in Guifeng Village was conducted from the four aspects of the development ability of cultural resources， basic conditions， cultural resources and social conditions. Last， the current situation of the cultural industries in Guifeng Village and the existing problems in the process of development were systematically clarified. 【Results/Conclusions】The evaluation results showed that the resource utilization and industrial scale had a greater impact on the competitiveness of cultural industries in Guifeng Village， while the cultural connotation and cultural innovation had a less significant impact on the competitiveness of cultural industries. On this basis， the countermeasures were put forward for the development and promotion of the cultural industries in Guifeng Village， including integrating the cultural resources， stimulating the cultural consumption， cultivating and introducing the innovative talents， adjusting the industrial structure and improving the support of industrial chain， etc.

Key words： Guifeng Village; cultural industry; competitiveness; promotion strategy;Analytic Hierachy Process

随着社会经济的发展，人民日益增长的美好生活需要和发展不平衡不充分之间的矛盾逐渐凸显，而要提高人们美好生活水平必将离不开文化产业，最新数据也显示文化产业的市场份额在不断增长[1]。近年来，福建省文化产业发展态势较好，但薄弱之处尚有：文化产业竞争力不强;文化产业类型单一，区域化文化特质不显著;新型文化产业规模不大等。……