陶思阳

摘 要 勞动力自发性意愿在特定场景下具有独特的社会和经济价值，因为通过经济行为需求端的刺激会受到供应侧的制约。生活服务领域，以配送为例，供应端驱动模式创新带来的配送效率提高和运力资源利用最大化将直接提升自发性意愿。笔者从配送的供应端创新研究入手，运用U形通路整合理论，设计配送运力供应端驱动模式，在配送价值链层级对线上需求和线下供应信息通路进行标准化的任务元素设计，通过优化需求，改善供应的机制，梳理出相似任务处理模板和不同生活场景下量化的任务要素，让任务发布标准化，并通过指导性的KPI设置和不同的服务类别的市场指导，建立一朵基于LBS和网格化城市的“技能+时间+成本+服务意愿”的技能大数据云，使得技能任务更容易被匹配，理解和执行，推动行业公平规则的完善，让劳动者获得与付出对等的责任和报酬，进而激发更具自发性的劳动意愿。于社会经济而言，这将带来不断增长的社区就业与再就业安排，也将稳定基层劳动力队伍技能质量和供应，促进社会和社区资源的最佳配置，提升社区和谐和信任。

关键词 U形通路整合理论;线上线下通路整合;供给端驱动模式;自发性意愿

Principles and Methods of the Enhancement of Self-motivated Spontaneity of the Labor Force via U-tube Online-Offline Integration Theory

Tao Siyang

Gidoor Network Technology （Shanghai） Co.， Ltd. Shanghai 200231

Abstract The self-motivated spontaneity of the labor force has unique social and economic value in specific scenarios， as the output driven by the economic means from demand-side will be constrained by the limitation from supply-side. Taking dispatch services as an example， in the life services application scenario， the enhanced efficiency of dispatching and maximization of dispatch labor force capacity brought by innovation of the supply-side driving model will directly improve self-motivated spontaneity of labor force. The author started the research from the innovation on the supply-side of dispatching labor， designed the labor supply driven service model based upon U-tube online-offline integration theory， and standardized task elements along the dispatching service value chain by integrating the information flow of online demand and offline supply. Then similar service task fulfillment templates were formulated and task elements were quantified under different life service scenarios via the optimization of demand and mechanisms to improve labor supply. That makes the demand request be transmitted in a more standard way through different application scenarios. With the setting of instructional KPI and guiding market development in different service categories， a big data labor skills cloud of “skills type + availability + cost + willingness” based upon Location Based Services and grid-based community network has been constituted. All these had made tasks easier to be matched， understood and executed， and improved the fairness rules of the industry， let workers get equal responsibilities and rewards， and inspired their self-motivated spontaneity to work. From social economy perspective， this finding is meaningful to encourage employment at community level and stabilize both the labor service quality and the labor supply. It will also achieve the optimal allocation of social and community resources， and promote community harmony and trust.

Key words U-tube online-offline integration; Online and offline information flow integration; Labor supply driven service model; Self-motivated spontaneity

生活服务中是否可以存在更多的自发性服务供给，比如快递、跑腿、维修、家政、培训、团购等。一种实践是通过经济行为刺激，不过经济手段不是万能的，比如同样是新冠肺炎疫情下，防护口罩的获取就不是经济行为可以解决的，因为有一个供应侧的制约。……