王志博 韩冰 姜洋 谭睿

摘 要：全民健身活动为大众冰雪运动的发展提供了目标支撑与展示平台，以及强有力的政策支持。但我国大众冰雪运动面临冰雪运动指导人才匮乏、运动文化氛围淡薄、场地设施便捷性不足等现实困境，严重阻滞了大众冰雪运动的发展。鉴于此，本研究提出以下消解路径：（1）政府和社会应组织形式多样的赛事和活动，营造冰雪文化氛围，提升大众对冰雪运动的认知与兴趣以及参与冰雪运动的意识与积极性;（2） 夯实组织体系基础，将在冰雪运动开展过程中的相关职能向协会转移，完善人才培养机制，发挥体育协会和院校在冰雪运动人才培养方面的作用;（3） 合理规划运动场地，深入挖掘对场地要求较低的民间传统冬季项目，有效地满足大众冰雪运动需求。

关键词：大众冰雪运动;全民健身;发展

中图分类号：G80-05

文献标识码：A

文章编号：1008-2808（2020）03-0029-06

Abstract：Nationawide fitness campaign have a supporting role in the development of public winter sports， and also provide a display platform for its content and form.However，there are also some practical difficulties in its development process，such as the lack of guiding talents，the weakness of sports cultural atmosphere，the high cost of sports time and the obstacles to development.The research puts forward the following paths for the development of public winter sports from the perspective of Nationawide Fitness： （1）The government and society should organize various events and activities， create ice and snow cultural atmosphere， and enhance the publics awareness and interest of ice and snow sports， as well as the awareness and enthusiasm of participating in ice and snow sports;（2）To strengthen the foundation of the organizational system， to transfer the relevant functions of ice and snow sports to the association，to improve the personnel training mechanism， and to give play to the role of sports associations and colleges in the personnel training of ice and snow sports;（3）To reasonably plan the sports ground，to deeply excavate the folk traditional winter events with low requirements for the ground， and to effectively meet the needs of the masses of ice and snow sports.

Key words：Public winter sports; Nationwide fitness; Development

隨着《国务院关于加快发展体育产业促进体育消费的若干意见》的颁布，全民健身成为国家战略，人民群众的身体健康被提升至新的高度。特别是党的十九大报告明确提出“广泛开展全民健身运动，加快推进体育强国建设”的背景下，作为一项关系国民健康事业的全民健身，在中国特色社会主义新时代中被赋予新的使命。全民健身的广泛开展，为各类体育项目的普及与发展提供了新的契机，其中就包括近年来日益受到国家重视的冰雪运动项目。

2022年北京冬奥会的成功申办，为我国冰雪运动的快速、全面发展带来了良好的历史契机，也使大众冰雪运动备受关注。……