建设单位：华侨城集团

项目类型：城市文旅商综合体

总体规划及建筑设计：Laguarda.Low Architects

景观设计：SWA

技术配合及施工图设计：深总院等当地设计机构

Client: OCT Group

Project Type: Urban Cultural, Tourism & Retail Complex

Master Plan and Architectural Design: Laguarda.Low Architects

Landscape Design: SWA

Technical Support and Construction Documents: SADI, etc.

深圳欢乐海岸是华侨城集团开发、建设和运营的一个开创性、代表性的城市文旅商综合体项目，由美国Laguarda.Low Architects（简称LLA）建筑设计公司主持完成总体规划和建筑设计。项目建成运营七年来获得巨大成功，成为深圳的又一个重要的地标和文旅休闲目的地，享誉中外。其独特的场所体验感、业态构成、以及品质个性，使得以深圳欢乐海岸为典型代表的“欢乐海岸”品牌成为华侨城集团近年来大举扩张进军文化旅游地产和城镇化建设领域的重要领军品牌之一。

坐落于深圳湾畔的绝佳位置，深圳欢乐海岸项目地块既有充足的用地空间，又非远离城市中心区的荒芜地带，交通连接便捷，是华侨城城市文旅商综合体类型项目的开山之作。项目定位打造一个城市级别的具有独特个性的文化、休闲、旅游、商务、商业一站式目的地，发挥华侨城在旅游、文化、娱乐、地产等方面的综合优势，引领城市和都市生活发展的新方向。多功能业态是此类项目的特点，深圳欢乐海岸包含了文化、旅游、商业、酒店、办公等，并提供了大量的公共游息空间。

Shenzhen OCT Happy Harbor represents a new type of urban development, which has been fast gaining momentum in recent years in China.In fact, it is the first of this type of so-called Urban Cultural, Tourism & Commercial Complex, with great success.It is an urban lifestyle destination providing a rich program; ranging from cultural and tourism facilities to retail, office, hotel and residential components.

Apart from OCT’s traditional strength in art, performance entertainment and tourism operation associated with real estate development, the project’s master plan and architectural design also played key roles in the huge success of Shenzhen OCT Happy Harbor.

In master plan, Laguarda.Low Architects (also known as LLA) created a series of interesting public spaces and domains varying in size, shape, design and functions.项目总体规划布局开合有度，疏密有致。地块中央为一较大的湖面，开阔豁朗，气度自成，可举行龙舟竞赛等水上活动。湖的南岸为沙滩和水秀剧场，东端是临水俏立的华会所，主要业……