邢鹏　陈毓雯　王建

摘  要： 校友资源在大学生思想政治教育、校园建设、高校就业等方面发挥着不可替代的作用，充分挖掘和利用校友资源一直受到高校的普遍关注。鉴于新媒体的高速发展校友资源的信息化管理利用与校友平台的优化设计和实现受到重视。然而，我国校友平台建设起步较晚，普遍存在用户之间联系不紧密、平台使用度低、操作体验感不佳等问题，未能达到充分挖掘校友资源的预期效果。文章通过分析国内外校友平台现状，深度剖析了现有大学校友平台存在的问题，提出了增强用户粘度的校友平台设计理念，综合考虑校友、学校和在校生三者的需求，设计并实现了校友信息地理分布导向图、校友贡献度榜单、论坛设计、招聘信息发布等多个模块，并与微信公众号结合实现多终端的访问。提高了校友平台的用户粘度，对学校、校友、在校生都有积极的意义。

关键词： 用户粘度;校友资源 ;校友平台;微信公众号

中图分类号： TP311.52    文献标识码： A    DOI：10.3969/j.issn.1003-6970.2019.07.003

本文著录格式：邢鹏，陈毓雯，王建. 提升用户粘度的校友平台的设计与实现[J]. 软件，2019，40（7）：1621+132

【Abstract】： Alumni resources play an irreplaceable role in college students' ideological and political education， campus construction， and college employment. Fully tapping and utilizing alumni resources has always received widespread attention from universities. In view of the rapid development of new media， the information management utilization of alumni resources and the optimization design and implementation of the alumni platform are valued. However， the construction of China's alumni platform started late， and there are widespread problems such as poor contact between users， low platform usage， and poor operational experience， which failed to achieve the expected effect of fully tapping alumni resources. By analyzing the current situation of alumni platforms at home and abroad， this paper deeply analyzes the existing problems of the alumni platform， proposes the alumni platform design concept to enhance the user's viscosity， and comprehensively considers the needs of alumni， schools and students， and designs and implements alumni. Information geographic distribution map， alumni contribution list， forum design， recruitment information release and other modules， and combined with the WeChat public number to achieve multi-terminal access. It has improved the user's viscosity of the alumni platform and has positive significance for schools， alumni， and students.

【Key words】： Users viscosity; Alumni resource; Alumni Platform; Wechat public account

0  引言

校友是指以學缘为纽带的与母校有着特俗情感的群体，相比于社会资源和政府资源，校友资源是学校发展最具亲和力、潜力、最为可靠的资源[1]。校友与母校的关系源于感情，感情是校友工作顺利进行的基础，也是最重要的手段和最有效的方法。并且这种感情的维系会随着时间、工作等原因逐步减少，甚至中断，因而加强母校与校友的联系显得尤为重要[2]。……